2024 marks the first time an ambient IoT company has been recognized in this Gartner Magic Quadrant for Indoor Location Services report – which Wiliot believes underscores the increased maturity of the technology ecosystem and its adoption across markets.

SAN DIEGO, CA, March 4, 2024 — Wiliot, the Internet of Things pioneer whose ambient IoT Visibility Platform is enabling trillions of “things” to gain intelligence, has been recognized by Gartner® as a Visionary in the Gartner Magic Quadrant for Indoor Location Services by Nick Jones, Annette Zimmermann and Tim Zimmerman.
This is the first time Wiliot has been recognized in a Gartner Magic Quadrant report, which comes on the heels of Wiliot’s recognition in eight Gartner Hype Cycle™ reports. In 2022, Wiliot was named a Cool Vendor by Gartner in their report titled “Cool Vendors™ in Indoor Location Technologies and Sensors.”
“Supply chains and inventory management systems are more complex than ever before,” said Steve Statler, Wiliot’s Chief Marketing Officer. “Wiliot is simplifying things by providing some of the world’s largest companies – with the world’s most robust supply chains – with real-time visibility into every product, everywhere. It’s a disruptive technology that’s creating a safer, more efficient, and accountable world – and we are proud to have the company recognized by Gartner in its latest Magic Quadrant report.”
The Wiliot Visibility Platform connects the digital and physical worlds using its Cloud Platform and IoT Pixels, stamp-sized, low-cost, battery-free compute devices that attach to any product, connecting it to the internet and embedding it with intelligence, awareness, and triggered automation.
How Wilot Pixels Works
Wiliot Pixels is a cutting-edge technology that significantly advances the Internet of Things (IoT). Using sticker-like devices called “pixels” that can be attached to almost any product or packaging, this technology has vast applications, from supply chain management and inventory tracking to enhancing product interaction and user experience. The innovative aspect of Wiliot Pixels lies in their self-powering capability, removing the need for batteries, and their ability to provide real-time data on a wide range of metrics without direct human intervention. Data streamed from these IoT Pixels – location, temperature, humidity, and carbon footprint – are processed in the Wiliot Cloud, generating actionable insights that are creating more efficient, profitable, and sustainable supply chains and inventory management systems.
Here’s how the Wiliot Pixels solution operates in basic steps:
- Energy Harvesting: Unlike traditional electronic devices that require batteries to operate, Wiliot Pixels are designed to harvest energy from ambient radio frequencies. This means they can collect the energy they need to function from nearby sources, like WiFi, Bluetooth, and cellular signals.
- Sensing and Processing: These pixels are equipped with sensors that can detect and measure various environmental factors, such as temperature, pressure, and humidity. They also can track the product’s location and movement. The pixels can process this data to some extent on their own.
- Communication: After collecting and processing the information, the pixels use the harvested energy to send the data to the cloud or nearby devices equipped to receive it using Bluetooth or other wireless communication technologies. This doesn’t require continuous power, as the pixels activate only when they have enough energy to perform their functions.
- Data Utilization: The data sent by the pixels can be accessed and analyzed through a cloud-based platform. This enables businesses to gain insights into the supply chain, inventory levels, product conditions, and consumer interactions with the products. These actionable insights can trigger automated alerts that, for example, notify workers when an item has been loaded onto the wrong truck; when produce at risk of spoilage; and where specific product should be stocked by flashing its corresponding electronic shelf label.
Wiliot works on ambient IoT projects with many of the world’s largest companies across retail, logistics, apparel, CPG, and pharmaceuticals.
Wiliot’s ambient IoT Visibility Platform was also recently named one of TIME’s Best Inventions of 2023 and Fast Company’s 2023 Next Big Things in Tech.
Click here to download the 2024 Gartner® Magic Quadrant™ for Indoor Location Services.
About Wiliot
Wiliot is an ambient IoT data carrier platform. Its visibility platform connects the digital and physical worlds using IoT Pixels, battery free smart tags that push data to the cloud in real-time without human intervention. The platform exists within a fast-growing ambient IoT ecosystem with partners in that ecosystem that provide tags and edge devices.
Ambient IoT is an evolution of legacy IoT and RFID technologies with lower costs, end-to-end privacy and security, and the addition of new intelligence and sensing capabilities. It’s on a path to scaling to trillions thanks to telecommunications standards – Bluetooth, 5G Advanced, and 802.11 AMP.
Visit www.wiliot.com to learn more.
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Rick LeBlanc, EMBA, is the founder and editor of Reusable Packaging News (subscribe to the free newsletter) and editor of Western Pallet Magazine. A supply chain journalist with more than 30 years of experience, he specializes in pallets, reusable packaging, material handling and related operations. Rick is co-author of Pallets: A North American Perspective and Pallets & Progress: A Collected History of Pallets and Palletized Handling 1922–1945. He is also an advisory board member of the Virginia Tech Center for Packaging and Unit Load Design. Read Rick’s full bio.


