There are many things a business is responsible for. Managing payroll and ensuring business operations are going smoothly are just to name a few. But when it comes to business, you’d be surprised at how the little things can make a huge difference. The way your company handles packaging can have a profound impact on how people view it. In this post, we’ll be going over why packaging matters for your business and the benefits of perfecting it.
The Merchandise Has Better Protection
This might seem a bit obvious, but packaging the right way can better protect what’s inside. Some companies just throw their merchandise into a box and then ship it without a second thought. However, this can be a fatal mistake. Improper packaging can cause the item to become damaged or broken outright. As a result, this can lead to you processing a lot of returns and refunds, which can significantly reduce your profits.
Interestingly enough, most of the potential damage comes from the fleet that delivers it. Multiple handlings in the last mile of delivery, as well as often being loosely loaded for final delivery, make packages particularly susceptible to the physical forces experienced on the journey. While en route to the intended location, a rough ride can result in the package to jumping about, potentially harming the product. Given the frequency of damage during this stage of the fulfillment cycle, it is important to monitor drivers and package handling in the final leg of the journey.
Having the proper technology, like ELDs and vehicle camera systems, can boost driver and package safety, lower the amount of maintenance, and reduce the cost for your fleet. When it comes to purchasing a vehicle camera system, you want to get the most bang for your buck. There’s no better way to do that than to review a buying guide online. These guides give more insight into what each system has to offer.
Your Company and Brand Are More Defined
The way you package your inventory reflects on your overall brand. It shows that you care about your consumer and target audience’s satisfaction. In fact, you’d be amazed at how properly handled deliveries can impact your business. Before doing business with a company, potential customers engage on social media and read reviews to get their first impression of the company. When it comes to delivery, past clients may post pictures of their delivery experience. If the package appears to be in bad condition, it can dissuade others from purchasing from the company. This is especially important if you’re delivering something such as food. Contamination is one of the most catastrophic issues a food delivery service can have, which can all but destroy the company’s reputation as a result.
Deliveries Can Be Made More Efficiently and Quickly
Organizing and filling the packages can take a lot of time. In fact, it can take so long that it ultimately impacts the delivery time. A great way to ensure the deliveries are made on time is to train your employees on how to properly package everything. Not every delivery is going to be the same, so it’s important that they practice until they can do it flawlessly. The quicker the delivery is packed, the faster it can be delivered. This is a great example of how collaboration and innovation can propel your business forward and prevent your processes from becoming stale.