Positioning your brand in the market and attracting customers can be a daunting task. Most brands align their packaging and branding to tackle the problem. With the help of custom packaging, you can create a robust brand identity in the market while keeping your product safe. Read this blog to find out how your soap packaging can be used to strengthen your position in the market:
1. Choose a Durable Packaging Material
Start by choosing the right packaging material for your soap boxes. Ensure the soaps remain safe during shipping and shelving. Opting for a biodegradable packaging material for your soaps will help you attract eco-conscious customers and reduce your carbon footprint. Consider the following three sustainable packaging materials for your soap packaging:
KraftÂ
Kraft is a lightweight and cost-effective material that can be used when shipping soaps to short distances. This material can keep the soaps safe from external factors such as dust and humidity to a great extent. You can use this material in its natural brown and rugged form to give a rustic appearance to your packaging.
Cardboard
Use cardboard boxes when shipping your soaps to distant places or when opting for retail. You can choose different styles for this packaging to give a distinctive look to your packaging. Cardboard is used to make affordable soap boxes for small businesses in different styles and sizes. Use this lightweight material to save shipping costs.Â
Rigid
You can pack your limited-edition soaps in rigid packaging. This packaging can also be used to celebrate different occasions. Rigid packaging can keep the soaps safe from external factors such as dust, water, pressure, and temperature to an optimum level. Try choosing different visually appealing box styles to make your boxes more charming.
2. Use Striking DesignsÂ
After you have selected the material, it’s time to look at the designs. Choose high-end designs for your soap packaging to attract customers. You can research the market to see the trendy designs customers are loving these days. Let’s have a look at two options for your soap packaging boxes:
TexturedÂ
Give your designs a raised texture by opting for textured designs. Most brands use textured designs to make their simplistic boxes stand out in the market. Consider raising the texture of your brand’s logo for prominence alongside the delicate design on the packaging.
Rustic
Looking for a way to make your boxes more nature-friendly? One of the ways to do so is by choosing a rustic appearance for your soap boxes. Use nature-inspired themes, such as adding trees and leaves to the packaging. You can also use brown boxes with jute to give a raw look.
3. Offer Various Packaging Styles
Customer unboxing experience matters a lot in today’s competitive market. There are different styles you can choose to enhance the unboxing experience of your customers. You can choose one of the following styles for your soaps:
Pillow Boxes
Customers will surely stop in their tracks when they see a beautiful pillow box displayed on the shelf. You should choose charming colors for the pillow boxes to make your packaging more attractive. You can add handles to the pillow boxes by adding a ribbon or jute to make them more appealing. Try different sizes for the pillow boxes as per your brand’s needs.
Slider Boxes
Slider boxes consist of a hollow tray inside which the soaps will be placed, and a sleeve that covers the tray from four sides. You can use these boxes to pack your soaps to offer an unforgettable unboxing experience to the customers. Add a custom thank-you note inside to create an emotional connection with the customers.
Lid BoxesÂ
Lid boxes are another style that can help your brand in making the customer’s day special. Most customers look for attractive packaging when buying soaps, and lid boxes are just that. You can choose two-piece lid boxes or hinged lid boxes as per your desire. To give a luxurious and royal look, consider packing your soaps in magnetic lid boxes.
4. Make use of Charming Add-onsÂ
One of the best things about custom packaging is how brands can make the boxes more personalized and attractive. By adding different add-ons to your soap packaging, you can do the same. Here are two add-ons you should try for your soap packaging boxes:
Ribbons
When packing luxury soaps or any limited-edition collection, you can choose different styles and colors for ribbons to go on the boxes. Making a beautiful bowtie with the ribbon will attract customers when the boxes are displayed on the shelves.
Stickers
Adding customized vinyl stickers to your soap packaging will also give your brand a unique identity in the market. You can go for die-cut or kiss-cut, whatever you think works best for your packaging. Choose funky and bold colors for your stickers, like red, yellow, green, orange, etc.
5. Highlight Your Brand’s Logo
One of the integral steps in creating a robust brand identity is to choose the right way to make your brand’s logo prominent. You should always add your logo in a place where it’s clearly visible, even from afar. Do not add it to places where it can be hideous. Consider different ways to enhance your logo further:
Debossing
You can make your logo prominent by choosing the debossing finish on the boxes. This depressed style finish will give your logo a carved look on the boxes.
Foil Stamping
Give your brand’s logo a gold or metallic look with foil stamping. Choosing foil stamping on the brand’s logo will give a very charming and royal look.
EmbossingÂ
How about giving a 3D look to your logo? With embossing, you can raise the texture of your logo to give it a more highlighted look.
Boost Sales with Custom Packaging
Custom packaging can enhance a brand’s positioning in the market. It can help your brand to market your product the right way. If you are looking forward to creating a robust brand identity in the market, custom packaging will prove to be beneficial. Make your boxes more appealing and choose consistent colors for the packaging. Make a lasting impression on your customers by offering them durable and charming soap boxes.
Faisal Ur Rehman is SEO advisor at Reusable Packaging News and co-owner and content editor at Forklift News. He brings more than six years of hands-on experience with Blue Box Packaging, a U.S. custom box manufacturer, where he gained firsthand knowledge of packaging production processes and manufacturing equipment. Faisal has also worked with Reusable Packaging News for more than four years. His coverage includes packaging compliance, reusable transport packaging, pharmaceutical packaging, material handling and supply chain logistics. Connect with Faisal on LinkedIn or view his journalist profile on Muck Rack.
