The digital payout solution has launched in conjunction with the new container deposit scheme in New South Wales, Australia, where TOMRA is the scheme’s network operator together with local waste management company Cleanaway. Consumers receive a 10-cent refund when they return an eligible drink container to the approximately 800 TOMRA reverse vending machines planned across the state.
A NEW OPTION FOR DIGITALLY-MINDED RECYCLERS
TOMRA’s partnership with PayPal is a world-first in offering digital refund solutions for a container deposit scheme of this scale, appealing to the next generation of engaged recyclers.
“TOMRA Cleanaway has taken the initiative to offer an abundance of payment options for recycling, to make it easy, personalized and engaging for the public to participate,” said TOMRA Collection Director of Strategy & Business Development in Australia, Markus Fraval. “We wanted to ensure there is a digital way for claiming refunds to accommodate a rising consumer preference for mobile commerce experiences.”
HOW IT WORKS
The free myTOMRA app is available for Australian recyclers in Google Play and the iTunes App Store, with log-in also possible via the web at mytomra.com.au. Consumers simply create a myTOMRA profile and connect it to their PayPal account.
Users then scan their personal myTOMRA barcode at a reverse vending machine whenever they return their beverage containers. Once they finish their recycling session, the consumer selects digital payout, and their refund amount appears in myTOMRA within seconds.
“myTOMRA and digital refund payout is yet another way TOMRA pioneers digital solutions for the recycling space, and makes recycling easy and convenient for end users,” said Aleksander Mortensen, Head of TOMRA Collection Solutions Digital. “We aim to bring exciting new engagement opportunities to myTOMRA in the future, and look forward to expanding the electronic payment solution to more geographies seeking to offer a digital recycling experience.”