We all know that first impressions count, so when it comes to business, your product packaging must be on point.
While the practical reasons for packaging are to protect the contents and make delivering to your customer as easy as possible, it is also an extension of your business or brand. And this means using your packaging as part of your marketing strategy to reinforce a positive customer experience.
Here are just five reasons why attractive product packaging is so important.
1 Creates the right impression
The immediate goal of any product packaging is to attract your customers’ attention. And the impression they have of your packaging – whether it’s used for off-the-shelf products or delivering online orders – will help them make a favorable assessment of your business.
Choose materials, colors, and designs that reflect the quality of your company and consistently portray your brand. Eye-catching and personalized packaging designs can also be an effective introduction to who you are and what your business stands for. And with a wide choice of customizable products such as these postal boxes from Bizay available online, you can make the right impact from the get-go.
2 Presents essential information
Packaging also offers valuable space for marketing your business which can be seen not just by your direct customers but others during sale and distribution. So carefully planning what information to include and where is essential when designing your product packaging.
Essentials to include are your logo, strapline, website URL, and business contact information – QR codes or a call to action can also be effective. And don’t forget more targeted information such as product detail inserts as well as personalisation to build loyalty and make your customer feel extra special.
3 Reinforces your brand identity
As well as building loyalty, attractive product packaging reinforces your brand’s identity in the eyes of existing and potential customers. Effectively branded packaging should make your business easily identifiable and so the natural choice for consumers. You can also use your packaging to tell your brand story – from the colours and type fonts you use to your logo, strapline, and even customer endorsements.
4 Can make you stand out in the crowd
If you want to get your business noticed, then your packaging can really help to make you stand out in the crowd. To help distinguish yourself from your competitors, you should opt for eye-catching packaging designs that sets your business apart.
Well-designed, attractive product packaging can instantly capture your customers’ attention and reinforce your brand’s reputation for quality and innovation. And this, in turn, will translate into sales.
You could opt for creating a unique style for your packaging that runs consistently throughout your product range. Or you could create bespoke packaging to support a new product or introduce an edgy twist that can form a central part of your product marketing strategy. Whichever design route you choose, you want your packaging to make customers choose – and remember – you.
5 Sets the standard
Finally, your packaging can also align your customers with your brand. And that means using designs to reinforce your business’s social and environmental values, then communicating the benefits to your customers. These include your approach towards sustainability, recycling, and the environment, which can be demonstrated through the materials you use and how you use them.
And the beauty of using well-thought-out and designed packaging is that it can be the physical embodiment of precisely what your business is all about.
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