By Merissa Moore
College students are a serious spending power since they are young, innovative individuals who are only entering the first stages of financial independence. They are also among those people who represent the most forward-thinking target group. As a rule, your marketing strategies must be flexible and inspiring as well since the trick is to reach college students in various environments that are typical for them.
Top 7 Best Marketing Strategies That Work With College Students
1 Free Trials & Samples.
It is hard to imagine a college student who would not at least click on a free trial or check out some samples of what is being offered. It has always worked for online education courses and video games, which is why it must do for other purposes, too. When you offer something free of charge, think about creating YouTube videos with presentations or samples of your work used by real customers.
2 Special Campaigns & Discounts.
Organize social campaigns and offer discounts to those customers who are ready to participate. For example, you can start with a local environmental campaign and use reusable packaging materials or solutions that are eco-friendly. Regardless of what you may be offering, it will always remain relevant. Inspiring college students for something positive will always pay off!
3 Be Creative.
This is where almost everything may work as you strive to stand out from the rest. Depending on your offering – whether online courses, paper writing services or others, you may use anime characters, things like making custom lanyards and gifting them, inviting celebrities, or making a series of posters or TV ads that would follow some storyline with the same actors. College students like such sequences because they can always be fresh and inspiring.
4 Implement Social Media Platforms.
Do not forget to advertise yourself on Facebook, Instagram, Twitter, and TikTok among other platforms. If you are only on LinkedIn with a dry language profile, it may interest some students but the majority of them prefer seeing something that feels relaxing. It doesn’t mean it has to be all flashy. It is the accuracy of your writing that matters to people. Consider Top Writers Review to avoid plagiarism and keep things original as you create your advertising campaign aimed at college students because they will always check your originality just like a strict college professor!
5 Collaborate With Influencers.
If you have browsed through Instagram feeds at least once, you might have noticed bloggers (with over 100K of active followers) or influencers who can spread word-of-mouth as they advertise your services or products among young people. Additionally, you might also consider using event staffing to help increase brand awareness and reach a larger audience. While neither approach will be free, you must always discuss the ways of collaboration to come up with the most efficient solutions for both of you! “As a negotiator, it’s crucial to understand the Zone of Possible Agreement (ZOPA) when collaborating with influencers for marketing strategies aimed at college students. This allows for mutually beneficial negotiations to create effective solutions that reach a larger audience and increase brand awareness.” – Founder of Shapiro Negotiations Institute (SNI)
6 Organize Various Competitions.
If someone can win a free pass to premium features or have a bonus package delivered to their front door, it is always inspiring and motivates people to learn more. Add it as a part of your advertising campaign!
7 Use College Student Ambassadors For Promotion.
In other words, create your own influencer by turning to students who are your loyal followers or those who are most active and interested in your services. When students see someone who is close to them in many ways, they become interested and want to participate as well.
College Students & Explanatory Aspect
The majority of college students are not only all about parties, the use of slang, and the trend following on Instagram. For example, if you are planning to promote engineering solutions or specific equipment for DJs or accessories for college athletes, you should sound like a good explainer by focusing on the long-term and short-term benefits of your offers. Turning to hype aspects, it must be done only as a supporting measure to increase the following. Remember that hype followers do not always turn to real customers, which is why it is your explanatory foundation that must come first!
As a business consultant and an educator, Merissa likes to explore the ways how various marketing strategies and technology solutions can help reach the widest audiences. Her posts are always fun and innovative. Follow Merissa to find inspiration and take your ideas to another level.
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