Norwalk, CT, June 06, 2011 –(PR.com)– Shopping in the club stores has become part of the American way of life. According to trade sources, wholesale club stores now account for well over $60 billion in total sales, and sales are projected to grow 10% annually over the next three years.* Ten years ago, club stores were filled with generic looking shelf trays and plain pallets. Today’s club store is an opportunity for colorful, impactful displays that reinforce the brand image. The rule of thumb for club stores is that the consumer needs to recognize the brand from 15 feet away and within 5 seconds.
Unilever, a global market leader in Mass Skin Care and Deodorants, selected TFI Envision, Inc. to develop a club store pallet display for their Caress® bar soap products. The large pallet skirt provided an opportunity to create a refreshingly elegant visual using an image of a confident, active woman against a silky radiant background, clear branding and minimal copy. This allows for a a quick read for the consumer and follows the “club store 15 feet/5 seconds” rule of thumb. The display stands out because it provides a visual break from other pallet displays that are often overloaded with product claims, visuals and messaging. The product trays followed the same concept, keeping them simple and colorful, while clearly communicating the variant and 12 bar pack offering. This display can be seen in Sam’s Club.
Since 1975, TFI Envision, Inc. has been developing branding, packaging, promotion, digital and corporate communications for small / mid size companies and Fortune 500 companies.