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You are here: Home / Featured Articles / RPCs: Major Retailer REWE Extends with IFCO in Germany

RPCs: Major Retailer REWE Extends with IFCO in Germany

February 5, 2015 By Rick LeBlanc

New cooperation extension will see introduction of the new Black Lift Lock RPCs.

Leading global provider of reusable packaging solutions IFCO SYSTEMS, has announced the early extension of its cooperation agreement with the REWE Group. As part of the arrangement, IFCO will provide the REWE supermarkets and PENNY discount stores with a black version of the innovative Lift Lock RPC – for the first time on the European market.

“The REWE Group is a strategic partner for us, with whom we are cooperating on a long-term basis in order to improve business operations and provide the desired RPC concepts and service models,” stresses Wolfgang Orgeldinger, Chief Executive Officer of IFCO Systems. Orgeldinger adds that “at IFCO, everything is about fulfilling the requirements of our customers and the objective of jointly developing the best possible solutions”.

In a similar vein, the REWE Group emphasizes the strategic aspect of the long-standing partnership with IFCO. “Constant innovation capacity, comprehensive services and IFCO’s high level of commitment were among the main reasons for the decision to extend the contract,“ states Eugenio Guidoccio, Head of Strategic Purchasing, Fruit and Vegetables, REWE Group.

The  introduction of the Black Lift Lock RPC will see REWE receive an optimal standard packaging system for fruit and vegetables. Besides the logistical advantages of the new generation of IFCO crates (extremely low empty stack height, more interior volume, more layers per pallet, better product protection, improved ergonomics),  the REWE Group particularly appreciates the elegant design and color of the new product. “We thus receive a display system that further underlines our high quality standards with regard to fruit and vegetables,” adds Guidoccio.

The two companies are planning to gradually introduce the new IFCO crate generation during the forthcoming months for all stores of the REWE Group in Germany and are also examining the possibility of extending the cooperation to further applications in the future. “We are in intensive talks about the introduction of the Caja de Oro banana RPC for banana imports as well as the use of IFCO crates for other areas, such as eggs or meat,” explains Michael Meierhöfer, Vice President North and Central Europe, who is also responsible for IFCO’s operations in Germany.

Related Articles

  • Lift Lock Foldable Crate First of Its Kind in New Zealand
  • IFCO Adds RPCs for Berries, Eggs and Bananas

Filed Under: Featured Articles, Handheld containers

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