Packaging in marketing can play an important role. Here’s how.
Many think about packaging as the necessity to layer and cover their product, but in reality, it’s more than that.
According to the father of Marketing “Philip Kotler,” there are 4 Ps of marketing from which, one of which is packaging itself.
Packaging is not just something that helps you to protect your product, but there’s more to it.
In this article, we will explore how packaging helps your brand to grow and what role it plays in marketing and branding.
How packaging impacts your brand
Packaging plays the most crucial part in making your business a brand. With the passage of time, there are a lot of opportunities emerging in the packaging industry; a simple plain brown box has now become a communication channel between consumer and brand.
Plus, with the help of new cutting-edge technologies, many packaging industries are now offering to customize your product packaging according to your needs.
What makes packaging in marketing so important?
Packaging wasn’t as important as it is now these days; branded boxes have become a thing now and have gained a lot of importance in marketing as well.
For instance, you have a retail brand that deals in selling electronics. You might have a physical store, but you get the most of your profit from online platforms.
Rather than sending your product in your custom packaging, you send it via shipping couriers, who choose to use their packaging.
Then there might be a chance that your customer would never know or can share from where they get that parcel. And your chance of marketing yourself goes into the void.
To avoid that from happening, you can have your packaging customized with your brand initials on it, which can help you to market your brand, even if you’re selling your products online.
And by doing so, you are giving something special to your customer and a reason to trust your brand. Plus, this will encourage your customers to share the images of your product along with the box, which will work as a marketing technique known as “word of mouth.”
How does packaging help in branding?
Custom packaging is a great opportunity for your brand to tell your customers what core values you have. Your packaging cannot scream at your potential buyers to say, “Buy me.”
This is why your packaging needs to be intriguing, which can create a mood and bring a lot of emotions. It needs to be made in a way that can provoke your customers to make a purchase of your product, which can make them think of your brand.
How can you do that?
A simple question with a lot of answers. You would need to manufacture your packaging with eco-friendly materials that can help your brand to look more environmentally friendly, and that can be done easily if you hire a professional custom box manufacturer, as it is all about green nature these days.
And plus, you would need to add some of your brand initials or design so your customer can remember you.
Using stickers and labels, you can provide customers with information about the product or direct them to social media channels.
It is not uncommon to place a handwritten message inside boxes as part of special occasion orders to give a better glimpse of your core values.
Factors to consider when designing packaging for your brand
When designing packaging for your brand, several factors should be considered to ensure its effectiveness in capturing attention and reflecting your brand identity.
Here are some key points to keep in mind:
Brand Identity: Packaging should align with your brand’s values, aesthetics, and target audience.
Functionality: Consider ease of use, storage, and protection of the product during transportation.
Sustainability: Opt for eco-friendly materials and incorporate recyclable or biodegradable elements.
Visual Appeal: Use captivating graphics, colors, and typography to attract consumers and differentiate your product.
Product Information: Clearly communicate essential details, such as ingredients, usage instructions, and safety warnings.
Shelf Impact: Ensure your packaging stands out on store shelves with a unique shape or design.
Cost-Efficiency: Balance quality and cost by optimizing materials, size, and production processes.
Regulations: Familiarize yourself with packaging regulations and compliance standards specific to your product category.
User Experience: Consider how consumers interact with the packaging, from opening to disposal.
Market Research: Study competitors and customer preferences to create packaging that resonates and drives sales.
The ultimate goal – creating an unforgettable unboxing experience
When it comes to shipping products, one often overlooked aspect is the unboxing experience.
But creating an unforgettable unboxing experience can leave a lasting impression on your customers and foster brand loyalty. Start by selecting quality eco-friendly packaging materials that reflect your brand’s identity and values.
Consider custom-designed boxes, tissue paper, and personalized notes to add a special touch.
Plus, packaging helps you to focus on presentation, ensuring that each item is neatly arranged and protected during shipping.
By prioritizing the unboxing experience, you turn a simple delivery into a memorable moment that leaves customers excited and eager to share their experience with others.