Underscoring its commitment to innovation in the area of retail ready packaging (RRP), Polymer Logistics has announced the launch of its Wood Effect crate. The company describes the new product as being perfect for stores who want to give that market fresh impression. It says that the new crate is set to revolutionise the look and feel of fresh produce aisles across the UK, while providing the benefits of a reusable container.
Elaborating, Polymer notes that as retailers continue to update their stores, one area that has been of particular focus has been the fresh produce aisle. Retailers are recognising the fact that the perception of fresh and local can lead to increased sales. Therefore store design and layout has been adapted to reflect this. However whilst there can be no doubt that improvements have been made, the actual crates that hold and display the produce are still look very generic and sterile, Polyer Logistics stresses.
The Wood Effect crate, however, presents the opportunity for retailers to switch away from nondescript plastic crates and to actually influence buyer perception in terms of presentation on the sales floor. And for retailers who are actually using real wooden crates, Polyer says that the Wood Effect solution offers an advantage in terms of washability and hygiene.
Having made its debut at Fruit Logistica 2014 in Berlin, the new Wood Effect crate offers robust product protection during transportation and is both foldable and stackable to maximise truck and store space. The crates use the active lock system that enables store colleagues to fold away the crates efficiently using the ergonomic system.
“If retailers truly want to offer their customers that market fresh look then they need to find an alternative to the generic plastic crate that is prevalent in every retail Produce aisle,” stated Adrian Dale, Managing Director Polymer Logistics UK. “Here at Polymer we believe that this represents a major breakthrough in terms of store enhancements and are confident that if retailers invest in the Wood Effect crate they will see a major uplift in sales”.
Polymer Logistics is a global leader in Retail-Ready Packaging (RRP), providing plastic container and pallet pooling services, working closely with manufacturers, suppliers/packers and retailers alike to ensure cost-effective logistics solutions and maximum in-store product availability. It also offers innovative design and manufacturing capability, as well as a range of display products includinf collapsible bins, folding, nesting and stackable crates, together with reusable dollies and pallets.