Major packaging and digital printing events are returning to the global stage once again. All eyes are now on Packaging Innovations, and Luxury Packaging London will return to Olympia on 1-2 December 2021.
The scale of this premier luxury packaging event is more than 180 suppliers armed with the latest printing capabilities and technologies. The exhibition provides an opportunity for professionals to learn from industry leaders and communicate with like-minded people.
It attracts attention, and here’s why. According to the Statista website, the latest market trends include environmentally friendly and biodegradable packaging. The market value of luxury packaging in Europe is projected to rise to more than US $ 8 billion by 2025.
The main interest of the exhibition is that various novelties were presented at it, and visitors could get acquainted with the most advanced developments in the field of packaging and labeling.
Several brands, such as Delga Press, have featured the latest digital laser cutting technology using the unique Highcon technology for detailed, precise cutting and etching of cardboard substrates. Others showed the latest developments in the field of 3D printing. Kurz demonstrated that users can now choose from various styles, looks, and designs in a 4k interface.
GMG Color showed the ColorBook with color swatches and live demonstrations and reminded of Pantone’s new year color every year. And by the way, in the Forbes article, you can find out where to travel in future years to find this exact color of the year.
Features of the exhibition
Together with hundreds of exhibitors in the showroom, Packaging Innovations and Luxury Packaging London hosted several workshops that highlighted the exhibition’s theme. For example, among the speakers were representatives of WWF, who highlighted the environmental aspect of the packaging and the possibilities of creating packaging from biodegradable materials. Many speakers on ecology reminded us that using modern technologies, it is possible to create unique collaborations and reduce the carbon footprint in nature. For example, projects were proposed where dedicated software development teams helped predict the future impact of the designed packaging on the region’s ecology.
Another interesting point of the exhibition was the participation consulting clinic for packaging. This clinic has helped brand owners and designers gain constructive feedback on their packaging concepts. These companies also work closely with business analysis services such as https://mlsdev.com/services/business-analysis and show how technology can help in every area of our lives. Even in the packaging industry!
Visitors to the exhibition noted the high level of organization and extraordinary security measures designed for the convenience and safety of visiting this exhibition.
After an extended period, when such a plan of events was banned, the audience and the performers missed each other. That is why the exhibition received high ratings and many positive reviews. Having returned to the line, Packaging Innovations and Luxury Packaging London showed that during the pandemic, the exhibitors did not waste time in vain and created collaborations and explored new directions for developing their business.
Author’s bio: Anastasiia Lastovetska is a technology writer at MLSDev, a software development company that builds web & mobile app solutions from scratch. She researches the area of technology to create great content about app development, UX/UI design, tech & business consulting.
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