Creative packaging design project ideas for students
Graphic design is all around us and shapes the way we see our world. From signs to advertisements to packages, anything and everything that has color, shape, texture, images, or text had to be designed. Graphic design is a fast-growing field and one that is attractive to students who have an interest in art. Within the graphic design field, advertising is one of the largest components, and within the advertising and marketing world, package design remains one of the most interesting applications of graphic design. After all, everything we buy comes in a package, and packaging is often one of the first ways that a consumer encounters the design aesthetic of a brand, particularly a new brand.
As a student of graphic design, you undoubtedly are interested in the design of packaging. In your student years, it’s also a great time to get some practice designing packaging. In this article, we’ll look at package design and talk about some projects students can do to gain some appreciation and experience in the package design field.
Understanding Package Design
No matter what type of package a product comes in, the design of that package will shape how the consumer thinks about it. Consider, for example, the iconic McDonald’s Happy Meal box. You can probably already picture it in your mind, with its distinctive peaked shape and the golden arches handle. Or think about Tiffany’s jewelry packaging. Your mind instantly associates it with the brand’s iconic light blue color. Some people treasure the sleek design of their Apple iPhone boxes so much they don’t dispose of them until they upgrade their phones. The familiar “Thank You” plastic bags used at convenience stores have become so iconic that New York City used their bright red text as inspiration for one of its new city tourism campaign colors.
A well-designed package has several distinct elements: shape, size, material, color, art, and text. When you design a package, you’ll need to consider each. Obviously, having a shape and a size and a material are non-negotiable. Whether your package includes color, art, and text is optional, but important if you intend to brand your package. After all, a blank cardboard box doesn’t tell the consumer anything about what’s inside. Indeed, the notorious plain “brown paper wrapper” can even imply something unsavory due to its association with “sinful” products like pornography and alcohol.
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Package Design Project Ideas for Students
Students studying package design produce many kinds of projects as part of their studies. For example, the Rochester Institute of Technology hosts a competition with ChaseDesign each year in which students compete to design a package for a real-life product. One recent competition involved designing labels for a new line of CBD products.
There are many other types of packaging design projects you might try as a college student:
Create a new packaging design for an existing or proposed food product
Pick a food product, real or imagined, and design new packaging that is visually appealing, informative, and functional. Remember, when it comes to food, your package needs to whet the consumer’s appetite!
Redesign a popular existing brand’s packaging
Most brands are synonymous with their logos and packaging. Choose a popular brand and create an all-new package design that simultaneously reflects the brand’s values while also making it stand out on the shelf.
Design packaging for a new product from scratch
This one takes a little imagination. First, propose a new product idea and then design packaging that would be appropriate for that product, its target audience, and the product’s features. Remember to highlight what would set the packaging apart from the competition.
Create sustainable packaging
For a product of your choice, design new packaging that is environmentally friendly, such as using recyclable or biodegradable materials. This may involve researching and comparing the carbon footprint of different materials in order to highlight on the packaging for consumers the value of its sustainable design.
Package design for a limited-edition item
Choose a product sold only for a limited time, such as a holiday-themed product or a product tied to a specific event, such as a store opening or a movie premiere, and design unique and memorable packaging for it.
Create a package design for a local business
Many local businesses use generic, off-the-shelf packaging to save money. Partner with a local business to design custom packaging for one of their locally produced products. This project might involve researching the business’s values, target consumers, and competition to create packaging that sets them apart.
Package design for a subscription service
Design packaging for a monthly subscription box, such as a beauty, clothing, or snack box. Food-kit meal delivery boxes are also all the rage right now. This project might include designing the layout and graphics for a marketing campaign to promote the service.
Wrapping Up about Packaging Design
We hope you have found our article about packaging design projects very interesting and informative. With our creative package design ideas, you will create a stellar project in your college and university.