How can neuromarketing – using combinations of biometric measuring techniques to analyse consumer reactions – be a tool that makes packaging development more efficient? The answers will be supplied by Iggesund Paperboard and Tobii Pro, a global … [Read more...] about Neuromarketing leads to better packaging design
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DS Smith Helped Northampton Growers Make the Switch to Greencoat®, Produce Packaging that Performs
DS Smith North America Packaging and Paper Division to showcase Northampton Growers at the 2018 Produce Marketing Association (PMA) Fresh Summit Conference & Expo from October 19-20 in Orlando, FL, specifically their impactful decision to switch … [Read more...] about DS Smith Helped Northampton Growers Make the Switch to Greencoat®, Produce Packaging that Performs