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Neuromarketing leads to better packaging design

October 18, 2018 By Rick LeBlanc

How can neuromarketing – using combinations of biometric measuring techniques to analyse consumer reactions – be a tool that makes packaging development more efficient? The answers will be supplied by Iggesund Paperboard and Tobii Pro, a global … [Read more...] about Neuromarketing leads to better packaging design

Filed Under: Announcements, Europe, Other News

DS Smith Helped Northampton Growers Make the Switch to Greencoat®, Produce Packaging that Performs

October 15, 2018 By Rick LeBlanc

DS Smith North America Packaging and Paper Division to showcase Northampton Growers at the 2018 Produce Marketing Association (PMA) Fresh Summit Conference & Expo from October 19-20 in Orlando, FL, specifically their impactful decision to switch … [Read more...] about DS Smith Helped Northampton Growers Make the Switch to Greencoat®, Produce Packaging that Performs

Filed Under: Announcements, Europe, Other News

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