People wanting to eat healthy aren’t the only ones looking to cut out the carbs. Welcome to the new age of pallet marketing when one of the key selling points, at least for some major customers, is the carbon footprint of the pallet.
In case you were wondering, carbon footprint refers to the carbon created through the production and use of your pallet. The “footprint” is the mess you leave behind, like muddy boot outlines in the hallway. The only difference is that with carbon, it is the carbon dioxide generated and pumped into the atmosphere during the life cycle of the pallet from production through to its eventual recycling or resting place in the landfill. In that carbon dioxide is commonly believed to impact the environment and global warming, interest is literally “heating up” in reducing carbon footprint.
Read more at Pallet Enterprise.