Menasha Packaging Company has announced a strategic partnership with the Amazon Transparency Program to help e-commerce suppliers integrate product authenticity protections directly into their packaging. North America’s largest independent provider of packaging and supply chain solutions said the collaboration builds on its investments in variable data printing and packaging services.
The Amazon Transparency Program assigns a unique 2D alphanumeric code to every unit sold, which Amazon scans before shipment to verify authenticity. This approach helps safeguard brands from counterfeits and the damage of negative reviews.
Menasha said it will support brands end-to-end, from folding cartons and corrugate to co-packaging services, with the flexibility to meet both large and short production runs. Its advanced variable data printing capabilities allow for seamless application of unique identifiers and tracking codes, while its co-packing services streamline workflows and include options for Ship In Product Packaging (SIPP) compliant solutions aligned with Amazon’s sustainability initiatives.
“We are pleased to welcome Menasha Packaging to the Transparency Service Provider (TSP) program,” said Michael Manley, Head of Implementation and Transparency Service Provider Network, Amazon. He added that Menasha’s advanced printing, co-packing services, and Transparency API integration provide “a simplified, single workflow solution” that gives mutual customers confidence in rolling out the program.
According to Menasha, benefits for suppliers include protecting brand reputation, reducing counterfeit risks, boosting consumer trust and repeat purchases, and gaining supply chain insights through real-time authenticity tracking. Transparency codes also offer a direct way for brands to connect with consumers.
Suppliers interested in adopting Amazon Transparency-enabled packaging can contact Menasha for support. More information is available at www.menasha.com/Transparency.
Related Articles
Menasha Corporation Publishes Annual CSR Report
Chris Drees, Menasha CEO, Honored as Wisconsin Top Influential Business Leader
Menasha Corporation Publishes Annual 2022 Corporate Social Responsibility Report
Rick LeBlanc, EMBA, is the founder and editor of Reusable Packaging News (subscribe to the free newsletter) and the editor of Western Pallet Magazine. A supply chain journalist with more than 30 years of experience, he specializes in pallets, reusable packaging, material handling and related operations. Rick is co-author of Pallets: A North American Perspective and Pallets & Progress: A Collected History of Pallets and Palletized Handling 1922–1945. He is also an advisory board member of the Virginia Tech Center for Packaging and Unit Load Design. [Read Rick’s full bio.]