
On January 16, Malin Jennerholm takes over as CEO of Svenska Retursystem. With extensive leadership experience in the food industry, she will take on the role of leading and continuing to develop the industry’s common circular system for sustainable product flows.
In 2021, Svenska Retursystem contributed to the industry saving 36,000 tons of CO2 through its efficient and climate-smart system with common load carriers. The company works sustainably in all dimensions with the aim of reducing the food industry’s climate impact. Ahead of the coming years, the board has decided on major investments in continued expansion and growth, as well as accelerated digitization.
“I am happy about the trust to lead a business that is a real pioneer in the circular economy and at the same time has never been as relevant as it is now,” Jennerholm stated. “I am impressed by how the business has developed in recent years and see great potential in the progressive opportunities that lie ahead for the company. With my heart in sustainability, leadership and growth, I look forward to continuing to develop the company together with my new colleagues.”
Jennerholm has a long background in the food industry with several leading positions, most recently as CEO of Orkla Confectionery & Snacks Sweden and before that roles at Jacobs Douwe Egberts and Mondelez International. She also sits on the board of Cloetta AB and Sweden Food Arena.
“We welcome Malin and are very happy that she has agreed to lead SRS into the next exciting phase,” said Magnus Lagergren, chairman of the board of the Swedish Return System. “I am convinced that she will take advantage of our great growth potential and continue to develop our circular business model towards increased digitization and traceability. In this way, we can make a real difference to the entire food industry’s sustainability agenda and efficiency.”
In connection with Jennerholm taking over, current CEO Anna Elgh is leaving the company. Under Anna’s management, the company has had strong growth with profitability, while the organization has introduced modern leadership, where a large part of the employees work in self-managing teams. Anna leaves behind a company with strong structural capital.
“After nine instructive, exciting and fun years, it feels good to hand over the baton to Malin, who with her breadth and background will take the company further on the journey towards a sustainable future,” said Elgh. “I am convinced that SRS will continue to develop strongly both in terms of growth but also digitally based on the strong entrepreneurial spirit and the great commitment that exists in the company.”
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Rick LeBlanc, EMBA, is the founder and editor of Reusable Packaging News (subscribe to the free newsletter) and editor of Western Pallet Magazine. A supply chain journalist with more than 30 years of experience, he specializes in pallets, reusable packaging, material handling and related operations. Rick is co-author of Pallets: A North American Perspective and Pallets & Progress: A Collected History of Pallets and Palletized Handling 1922–1945. He is also an advisory board member of the Virginia Tech Center for Packaging and Unit Load Design. Read Rick’s full bio.


