LPR-La Palette Rouge (a division of Euro Pool Group) has announced the opening of a new subsidiary in the Czech Republic, continuing its strategy of expanding its activities on a European scale. For the European expert in pallet pooling, Eastern Europe continues to be a driver for growth.
With this latest opening in Prague, LPR now has 10 subsidiaries in Europe. After Poland in 2013 and Romania in 2021, the pallet pooling expert strengthens its territorial network in Eastern Europe. It is a rapidly expanding market in which LPR must meet the needs of a growing number of customers, as explained by Jean-Luc Guénard, Managing Director of LPR Division.
“This market represents strong growth potential for our company and allows us to offer a credible alternative of quality and price,” said Guénard. “Our objective is to manage both the export flows of the market, but also the internal flows of our customers who are developing their activities in the area. More and more mass distribution players are setting up in Eastern Europe, so it is important to be able to offer our customers the same quality of service wherever they are, in a constant process of optimizing and sustaining their supply chain.”
By establishing a site in the Czech Republic, LPR teams can offer the expertise of a European group, with efficient, local, service. LPR pallets have been designed to work with all European FMCG manufacturers and distributors and are compatible with all automated handling and storage systems.
“In order to develop rapidly in the territory, we have signed commercial agreements with the main distribution chains present on the market. Our customers can rest assured that we will continue to support an efficient and responsible deployment of their supply chain so that they can concentrate on their core business” added Slavomir Sykora, Commercial Director of LPR in the Czech Republic.
Rick LeBlanc, EMBA, is the founder and editor of Reusable Packaging News (subscribe to the free newsletter) and editor of Western Pallet Magazine. A supply chain journalist with more than 30 years of experience, he specializes in pallets, reusable packaging, material handling and related operations. Rick is co-author of Pallets: A North American Perspective and Pallets & Progress: A Collected History of Pallets and Palletized Handling 1922–1945. He is also an advisory board member of the Virginia Tech Center for Packaging and Unit Load Design. Read Rick’s full bio.
