After a decade of trialing expensive, complex, and incomplete asset management solutions, Loscam implemented a Thinxtra IoT-enabled “Track and Trace” solution. The implementation unlocked unexpected business value for Loscam, and its customers, by making Loscam’s returnable packaging assets smarter. Today, Loscam customers can make fact-based decisions to improve supply chain operations using Thinxtra’s scalable, cost-effective, end-to-end IoT-enabled Track and Trace solution.
Founded in 1942, Loscam is a trusted name supporting retail and manufacturing supply chains with leasable pallets and returnable packaging solutions. Loscam is Asia-Pacific’s largest pallet pooling and returnable packaging solutions company, with over 100 depots operating across the region, serving thousands of customers.
Business Drivers For Transformation
Under Loscam’s business model, customers pay a daily hire rate for returnable packaging assets to move inventory via a third-party logistics provider between manufacture and retail. Customers are required to pay a daily compensation rate to cover the replacement of missing assets.
“A key pitfall in our environment is that we can’t easily track assets leased to customers,” explained Daniel Bunnett, Executive Vice-President for Australia and New Zealand, Loscam. “When assets go missing, customers often resist paying compensation because they feel they’ve already paid for the asset by hiring it. The challenges for us of not tracking assets were unhappy customers, lost compensation fees and replacement costs.”
Loscam needed a cost-effective, end-to-end asset tracking solution. Ten years ago the company trialed their first “Track and Trace” solution with a 3G GPS tracker that had less than seven days of battery life. The trial allowed the customer to track stillage units, but the costs were prohibitive for widespread application, the need to recharge batteries weekly was not operationally viable and the business case did not stack up.
Radio-frequency identification (RFID) offered another solution for asset tracking but was short-lived because the ‘scan in, scan out’ approach couldn’t offer end-to-end, real-time visibility to an asset’s location and was too cumbersome to deploy across a large customer base.
Thinxtra’s 0G Network, powered by Sigfox Technology, Enables Long Battery Life, Low Costs Of Connectivity And Hardware
“We wanted to solve our tracking challenges by making our returnable packaging assets smarter. When Thinxtra’s IoT solutions arrived, the overall costs of connectivity, hardware and deployment became feasible. The devices were getting smarter too, particularly for extending battery life to years instead of months.” said Bunnett.
Loscam chose Thinxtra to design and deploy an IoT-enabled Track and Trace solution for a major customer.
An early example of Loscam’s IoT-enabled Track and Trace solution tracked inventory moving between Sydney and Melbourne, a distance of around 700 kilometres/400 miles. The solution captured unexpected extra value from the sensor data, which made the business case even more compelling for the customer than the tracking location alone. The sensor data alerted the customer that product temperature was declining in transit. The customer knew the exact vehicle location so the logistics provider contacted the driver. It was discovered the goods were mistakenly loaded to a refrigerated truck. The logistics provider shifted the inventory to the correct truck, salvaged the goods, and completed delivery.
“We chose Thinxtra because of their expertise designing IoT-enabled fit-for-purpose, end-to-end tracking solutions delivering nationwide visibility, low data production costs, and three-year battery life,” said Michael Winter, Customer Solutions Manager for Australia and New Zealand, Loscam. “Successful IoT deployment is not only about having the right technology; it also demands operational viability and a partner who understands what it takes to make the business casework. Thinxtra’s long IoT experience means they understood all the cost elements to make the business case viable for us. No other technology company, solution provider or telco could meet our requirements.”
The Benefits Of Data From Asset Tracking
“The first IoT-enabled Track and Trace deployment was a lightbulb moment for us,” added Bunnett. “We knew tracking the location of our returnable packaging solutions was important but suddenly realized that tracking other data generated by the device could add enormous extra value to customers. That put us on the path to make IoT-enabled tracking work for our business on a larger scale.”
Loscam moved beyond live location tracking to explore different types of data that would be useful to customers, including alarms linked to temperature, humidity, whether units were open or closed and geo-fencing to enable notification of arrival.
An early example of the success of Loscam’s Track and Trace solution was with a high-value automobile spare parts provider. 220 pallets, used to ship spare parts to dealerships around Australia, were fitted with Thinxtra’s smart tracking solution.
Within four months of the tracking devices being fitted, the solution traced five percent of units incorrectly delivered to a competitor’s warehouse, eight percent of units that moved outside the customer’s logistics provider network and one percent of units that were mistakenly shipped to a location where the customer didn’t have a dealership. By quickly recovering the missing units, the customer saved compensation fees and reduced the total number of units leased from Loscam by twenty-five percent because smart tracking allowed them to use each existing leased unit more efficiently.
“All our customers have different needs,” said Bunnett. “Our returnable packaging solutions hold inventory ranging from car parts to frozen goods, paint cans, and more. We needed a partner who could work with us to create a scalable IoT solution to enable fact-based actions for customers, whether tracking location, temperature, humidity or something else, on a robust, low-cost national network. Thinxtra created that for us. We’re excited by the future of what IoT can do for our business,”
“Successful IoT deployment is not only about having the right technology; it also demands operational viability and a partner who understands what it takes to make the business casework,” Bunnett concluded.