Life Cycle Assessment (LCA) and Greenwashing

Today the pressure is on to utilize materials that are as environmentally friendly as possible. One of the key methods used by packaging providers to “prove” the superiority of their solutions is to conduct a Life Cycle Assessment (LCA).

This war over who is greenest has even filtered down into transport packaging, with a recent battle between makers of wood and plastic pallets. The tactics used by the promoters of various pallet platforms provide a good case study to examine the problems inherent in using LCA data provided by parties that have a vested interest in making their own product look superior. Read more about LCA in transport packaging.

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