In 2019, Kamps embarked on a new phase in its strategic approach to providing ongoing value to customers nationally. Throughout the execution of this strategy, the company achieved significant milestones. They expanded their asset-based locations from 23 to 63, establishing a stronger presence. Additionally, they successfully implemented over 30 on-site operations (TPM) to enhance their service offerings. The company also improved its operating model and welcomed several capable organizations into its portfolio, aligning with its mission. To better reflect its commitment to customer service, it adopted a new tagline, “Your Platform for Customer Service.”
In another significant milestone, the company has unveiled its new brand. The refreshed brand captures its current identity as a national pallet company that delivers highly customer-centric and innovative services across diverse supply chains. It discusses the element of the updated brand below.
New Brand Elements
The company’s new logo serves as a visual representation of its present identity. While retaining all the essential design elements, the logo reflects the company’s continued commitment to delivering maximum pallet value through various recycling methods. The company’s core values of Customers, Excellence, Integrity, and Respect remain deeply ingrained and significant.
However, there have been changes in how these elements are represented. The size of the “Kamps” lettering in the logo has been increased to symbolize the company’s growth in multiple aspects, including its workforce, locations, and service offerings. With a strong emphasis on innovation, the company has made substantial investments in launching new divisions and product lines. Advancements in automation, proprietary systems, and continuous improvement projects have also been prioritized.
The new logo captures this innovative identity and signifies the company’s “Out of the Box” thinking and creative solutions provided by its employees to customers on a daily basis. It reflects the company’s commitment to embracing new ideas and finding unique approaches to meet customer needs.
The company has introduced a new Mission statement, which focuses on the goal of earning the trust of every customer through the delivery of innovative services. This is accomplished by a dedicated team of employees, valuable suppliers, and a culture that fosters continuous improvement.
Pallets are integral to the functioning of everyday products used by Americans. From the vast array of items available on e-commerce platforms to essential goods like baby formula, the role of pallet companies as key players in supply chains cannot be overstated. Customers rely on these companies, including those in question, placing their trust in them to fulfill their promises. Therefore, building and maintaining this trust is of utmost importance in effectively serving both customers and fellow Americans.
Over the past four years, Kamps has prioritized significant investments in strengthening its core competencies and expanding its range of capabilities. As a result of these strategic investments, the company has developed a comprehensive platform that offers extensive support to customers throughout the entire lifecycle of their pallets.
With a comprehensive scope of services encompassing full pallet life-cycle management, backed by a robust infrastructure, Kamps asserts itself as the country’s leading innovative pallet company. The company’s capabilities extend beyond conventional pallet services and include complex national pallet programs, transportation solutions, and reverse logistics. These comprehensive offerings enable Kamps to continually enhance its value to customers’ supply chains.
Given this evolution and expanded service portfolio, the company has decided to transition its business name from National Pallet Solutions to Innovative Pallet Services. This new name better reflects the company’s commitment to providing innovative and cutting-edge solutions to meet the evolving needs of its customers.
The newly designed website embodies the revitalized Kamps brand, incorporating elements of efficiency, updated visuals, and an expanded array of educational materials. With a commitment to being industry leaders, Kamps aims to establish trust with prospective, existing, and previous customers by providing valuable education and consultation. As a pivotal tool in achieving this objective, the new website is equipped with industry-specific case studies, service offering details, informative videos, and a wealth of information.
Our Take on the Kamps Brand Refresh
A company may choose to refresh its brand for several reasons, including the need to stay relevant in a changing market, appeal to new target audiences, differentiate itself from competitors, modernize its image, or reposition itself in the industry. A brand refresh helps a company revitalize its identity, align its messaging with current values and market trends, and enhance its overall reputation and customer perception. By investing in a brand refresh, companies can breathe new life into their identity, differentiate themselves in competitive landscapes, and strengthen their overall brand equity.
Over the past two decades and more, pallet companies have seen the value of providing a “national” pallet service and have worked toward that end. Now, as we have several companies purporting to offer national coverage, it is no longer such a strong point of differentiation, at least at first blush. Expect other national providers to develop and clarify their unique value offer in an effort to stand out from the herd.