Joe Cook Moves into Corporate Role, Judd Michel Joins Kegstar as General Manager for Australia & NZ

As it accelerates its global expansion, Kegstar has announced that Joe Cook has moved into a newly created global role, focused on innovation and business growth, and that Judd Michel has joined Kegstar as General Manager Australia & New Zealand.

Joe Cook, General Manager, Innovation & Business Growth

Joe Cook_Kegstar_mid

Joe Cook

Joe Cook, existing General Manager Australia & New Zealand, has been with Kegstar since the start-up phase and has led Kegstar through an exciting period of growth. After a robust handover period with Judd, Joe will be promoted into a newly created role at Kegstar global level as General Manager Innovation & Business Growth and will work closely with Founder & Managing Director Adam Trippe-Smith to expand Kegstar around the world.

‘I am extremely proud of what has been achieved by Kegstar in Australia and New Zealand and especially with the success of our bespoke tracking solution Kegstar Tracks,” Joe commented. “I consider myself very lucky to be in this high passion, high growth industry and now to be working in this environment on a global level is a challenge I’m really looking forward to.”

Judd Michel, General Manager, Australia & New Zealand

Judd Michel

Judd Michel

Judd comes to Kegstar with 18 years experience in the beer industry with SABMiller Heineken, Drinkworks and Coca-Cola Amatil. Kegstar looks forward to Judd leading its ANZ team through our next phase of growth.

“I am really excited to be working with the amazing team at Kegstar in Australia and New Zealand,” Judd stated. “With the explosion of craft beer and cider over the past few years and the service that Kegstar provides, it’s a win-win situation for all involved and that is truly rare and exciting.

“Having worked with world-class beer and cider brands over the past 18 years, I hope to bring my own experiences and learning from a supplier / brewer side to ensure we continue to provide outstanding service to our customers, so they can continue to delight and surprise consumers.

“The Kegstar team has done a phenomenal job to date and the challenge for the team and myself is to continue to raise the bar and keep delivering quality service and results.”

Kegstar first launched in December 2012 with 880 kegs, one person and one customer. Global supply chain logistics company Brambles acquired a 30 percent stake in March 2014 and moved to 100 percent ownership on 1 December 2015.