Howard Kastner, president of Corus Fastening (formerly Metropolitan Staple), discusses the company’s complete rebranding with a new name and launch of its new website as part of an extensive rebranding initiative.
Springfield, NJ, January 2023: “After nearly two years in the making, we are excited to announce that we are changing the name of our company from Metropolitan Staple to Corus Fastening. In addition, our Tech tools and fasteners will also now be rebranded as Corus.
Please know that we are the same company, owned by the same family since 1969, with the same great team, service, tools and fasteners. Nothing about that is changing.
Why are we changing names? Quite simply, we have outgrown our previous name. For a long time now, we sell far more than industrial staples. Furthermore, as our business has successfully expanded over the past 60 years, we no longer feel the same connection to the name “Metropolitan.” Our product brand, “Tech Fastening,” was effective in many ways, but it was not a distinctive name and did not express the care and hard work we put into our products.
Our new name Corus embraces the strength of our products and the heart of our team working in harmony with our customers and partners.
Our new name, Corus, is derived from the words “core” and “chorus.” “Core” suggests strength, which relates to our tools and fasteners. But “core” also comes from the Latin word for heart — and putting our heart into our work has always been an essential value of our company. We are people who work with heart. The word “chorus” adds the idea of harmony and voices in unison. This expresses how we work together with our manufacturing partners, with each other, and most importantly, with you, our customers.
Our new name Corus embraces the strength of our products and the heart of our team working in harmony with our customers and partners.
Besides the new name, we’re thrilled to be shifting to a bold new look for our tools and fasteners.
Working closely with our customers is the best part of our job, and we look forward to forging ahead by their side under our new name.”
About Corus Fastening
Family owned and operated since 1969, Corus Fastening is full service leading distributor of industrial grade pneumatic nailing and stapling products serving pallet manufacturers and recyclers. They provide award-winning onsite service with a highly experienced team of factory trained technicians with their fleet of service vans. With over 60 years of pallet fastening expertise, the company is the oldest and largest supplier in the New England and Mid-Atlantic states offering innovative solutions specialized for the pallets industry. To learn more about Corus Fastening visit https://www.corusfastening.com/
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