How Breweries Are Using Innovative Packaging Effectively

The closest that most people have come to brewery packaging is grabbing a six-pack from the store or enjoying the bottle that their favorite drink comes in. However, the brewery packaging world has made many changes that deserve to be talked about, and that’s what this article plans to do.

Breweries have taken innovative packaging to a whole new level, and this article is going to show off some of the progress they have made!

Eco-Friendly Packaging

From cardboard boxes, plastic rings, and aluminum cans, it’s no secret that your favorite six-pack can produce a lot of waste. This is why some of the best innovations have gone into the realm of making the entire process much more eco-friendly across the board.

From biodegradable beer holders to recyclable bottles to reusable cardboard cases and even reusable bottles, breweries have made surprising steps towards more eco-friendliness. Most breweries have started to make changes toward how eco-friendly the production of their beer is, and now it looks like all of that is going toward the bottles as well.

Breweries Are Looking Towards Being Trendy

You can tell a lot about a person by their alcohol of choice, and with the world so focused on taking pictures and showing things off, many breweries are looking towards making their beer cans and packaging Instagram-worthy!

Many breweries are working with craft beer label designers to create trendy packaging. They are trying to do anything to get the attention of consumers and make their beer more likely to be bought and advertised via social media.

This includes open-topped cans, cans with interesting shapes, and even a move to metal packaging and canning instead of glass bottles. This is interesting because metal cans are much lighter than glass bottles, and that can help curb the carbon footprint the creation of the beer causes.

Additionally, aluminum cans can be recycled and can be recycled a lot easier than glass bottles, protecting the environment even further. However, if the glass bottles end up in the ocean due to littering, they will eventually turn back into sand.

So it isn’t as clear cut as one being better than the other, as both have their advantages when it comes to sustainability and support for the earth.

Many breweries are trying to take on the challenge of making both cans and bottles sustainable and light while also reducing the carbon footprint and making them trendy for customers. It’s a lot of work!

Better Management Of Brewery Packaging

Finally, many breweries are innovatively managing their packaging to make sure they don’t underproduce or overproduce. By using websites like getollie.com, breweries can track orders, analyze trends, and look for peak buying times when a lot of beer and beer packaging will be needed to meet demand. Then, they can taper off packaging production whenever orders are low.

A good piece of brewery production management software can help ensure that packaging isn’t wasted and that your brewery isn’t overproducing during times of low demand. Then you can see when the surges will pick themselves back up again and then you can start producing more packaging and more brews!

The World Of Packaging Will Continue To Change

As more and more consumers demand more eco-friendly and sustainable brews, brewery packaging will have to get more innovative to keep up with it all. From more eco-friendly packaging to better management of packaging, if you are involved in a brewery, you need to keep an eye on all the new innovations happening!

Related Articles

3 Different Types of Beer Packaging — and 3 Beer Design Trends to Consider for Your Brewery

Schoeller Allibert creates beer crate from Maritime plastic for AB InBev

Konvoy Group Revolutionizes Beer Keg Tracking with Sigfox

FILLBEE®, the Next Step in the Field of Reusable Beverage Crates with an Integrated Pack to Reduce Waste Generation