When ranking, search engines consider backlinks that lead to your site from other resources. The more natural, high-quality, and diverse they are, the higher the site will climb in search results.
Link building process means building backlinks. That is the creation of such conditions under which other resources will place their links to your site. Even 10 years ago, the number of external links was a key indicator in ranking pages by search engines. The more often a resource was linked to on the Internet, the higher its position in search results.
But every year search engines are more and more demanding of this type of promotion. Now it is ineffective to buy many links and placed them on all resources. It is important to combine different sources of links and monitor their quality. Do not ignore the impact of different links on traffic to your site.
How do you know you need backlinks? To do this, answer the following questions:
- Do you have a website?
- Does it have a commercial purpose?
- Do you want to make a profit from it?
- Do you promote it in search engines?
- Are you dissatisfied with the result of the promotion?
- Do you want to improve the position of the site, increase traffic and increase the number of orders?
If you answered “yes” to at least 3 out of 5 questions, then any SEO-optimizer will point you to the need for backlinks. If only because it’s an effective method. Of course, not as a full-fledged replacement for comprehensive website promotion, but as an additional source to strengthen and grow the positive reputation of the site in Google search engines.
You can create organic backlinks in several ways. The easiest way is to use this one special backlink service.
There are several types of backlinks that you can use in your promotion strategy.
Natural and purchased backlinks
Natural links are links that webmasters or users place at will because your content is useful for them, and they want to share it with others. The natural links are free and usually more effective than SEO links. Therefore, it is natural links that you need to focus on. However, they are difficult to obtain, and it is often more convenient and profitable to use a special service.
Purchased links can be purchased at special aggregators. If selected carefully, they can work no less effectively than natural links. To do this, you need to create high-quality unique content and look for platforms on which it will be most in demand.
Anchored and unranked backlinks
Anchor links are used in keywords. Typically, links are added to the subject words, so that the reader immediately understands what it is about. It is important that the anchor organically fit into the text. There should be no discordant phrases.
Thanks to the anchors, search engines determine how much of the link is relevant to the site where it is located. This affects the ranking of the site in search. However, search engines are wary of commercial anchors that offer something to buy, order, sell or promote. If there are a lot of such anchors, search engines may be banned from the site. Try to anchor links to be as diverse as possible.
Much less suspicious to search engines are unranked links without key phrases. They may contain general words.
Indexable and non-indexable backlinks
Non-indexable links (nofollow) are so-called because of the nofollow attribute, written in the code of the page. It means that the link does not pass the citation index to search engines. Writing this attribute, you tell search engines that you do not want to increase the link weight of the resource to which you are referring.
Permanent and temporary backlinks
Permanent links will be placed on the page as long as the site exists. Often these links are natural, and they are placed for free. But you can also buy through special aggregators. At the same time, they are of high quality if they are topical and fit into the context of the site.
Rented links are placed on the resource as long as you pay for them: every day, week, month, and so on. They are cheaper than “eternal”, but often look unnatural, which may cause search engines to give them weak or zero link weight.
How Backlinks Affect Website Promotion
Search algorithms are constantly improving. Ten years ago, it was enough to write unique text and add a few key phrases. This helped to rank the site and raise it in the search results. Today, competition between website owners has increased significantly. The amount of content is increasing every day. Among this content, how do you identify the best pages for popular keywords? Search engines use other ranking factors to do this. This includes the quality and volume of link mass.
Every website owner or SEO specialist should know how to get backlinks in 2021. Guest posting is the best way to do this. Guest posting is the process of writing themed texts for blogs, the result of which is the publication of this content and getting a backlink to your site. In this case, you need to take care of high-quality content, its uniqueness, and relevance.
Use the tips for building backlinks to effectively promote your online business. When choosing a site to place links, you should make sure that the resource is of sufficient age, well-indexed, and has decent traffic. It is also important to place content only on sites that are appropriate in terms of subject. One of the most effective methods of link building is the placement of useful content on the site in various forms (articles, photos, videos, infographics). Creating interesting materials, users will be happy to share them on the Web, leaving links to you. In conclusion, it should be noted that, although natural link building, in any case, requires financial and time investments, with the right approach, it brings maximum benefit to promote your site.