H&M is the first fashion company to launch a garment collecting initiative worldwide, according to a company announcement. Starting in February 2013, customers will be able to bring in used garments to H&M stores in all 48 markets it serves, where they will then be reused, recycled or donated to be re-worn.
H&M believes that sustainability is an important part of its offering and as such strives to reduce the environmental impact of clothes throughout their lifecycle. “Our sustainability efforts are rooted in a dedication to social and environmental responsibility,” says Karl-Johan Persson, CEO H&M. “We want to do good for the environment, which is why we are now offering our customers a convenient solution: to be able to leave their worn out or defective garments with H&M.”
H&M will be the first fashion company to roll out garment collecting in selected stores worldwide. Through the global initiative H&M’s customers can save natural resources and contribute to reduced environmental impact by avoiding textile waste. Any pieces of clothing, from any brand and in any condition are accepted. In return, the customer will receive a voucher offering $5 off their next purchase of $30 for each bag brought. The collected garments are then handled by H&M’s partner, I:Collect, which provides the infrastructure in which consumer goods are repeatedly reprocessed and made available for new use.
Every year tonnes of textiles are thrown out with domestic waste and end up in landfill. As much as 95 percent of these clothes could be used again; re-worn, reused or recycled – depending on the state of the garment. Long-term, H&M wants to reduce the environmental impact of garments throughout the lifecycle and create a closed loop for textile fibres. The aim is to find technical solutions to reuse and recycle textile fibres on a larger scale, which is why H&M has set up its Conscious Foundation: to support innovation on closing the loop on textiles and social projects along H&M’s value chain.
H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on NASDAQ OMX Stockholm. The company’s business concept is to offer fashion and quality at the best price. For further information, visit www.hm.com.
Related: About Textile Recycling