
Sydney – Brambles recently announced that Helen Lane, currently Brambles’ Chief Digital Officer, has been appointed CEO of CHEP Europe, effective 11 November 2024. Helen will be succeeded by Louise Herring, currently a partner at McKinsey in London, who will join Brambles as Chief Digital and Strategy Officer and become a member of Brambles’ Executive Leadership Team on 11 November 2024.
Helen joined Brambles in 2003, holding leadership roles across finance, commercial, logistics and asset productivity before becoming Vice President, CHEP Northern Europe in 2016. As part of this role, she led Brambles’ UK and Ireland businesses until 2021 when she was appointed Chief Data and Digital Officer, adding Group Strategy to her portfolio in FY24.
Louise Herring currently leads QuantumBlack, AI by McKinsey in the UK, Ireland and Israel. In her time at McKinsey, Louise was an adviser to Brambles between 2021 and 2023 and has worked with other leading consumer and client-facing organisations to capture new avenues of growth, enhance customer engagement models and improve organisational performance through digital transformation. Prior to joining McKinsey in 2008, Louise was a consultant at PwC. She holds a BA Hons in Natural Sciences from the University of Cambridge and an MBA from London Business School.

“Helen has been instrumental in our customer-focused, digitally driven transformation that has delivered significant value by improving every aspect of our business,” commented Graham Chipchase, Brambles’ CEO. “Her extensive experience across so many areas of Brambles combined with her exceptional commercial and leadership skills make her the natural choice to drive CHEP Europe through its next growth phase.
“I am delighted Louise has agreed to join Brambles, bringing her expertise as a globally recognised leader in using data and analytics to drive organisational transformation. She has extensive knowledge of the unique opportunity that digital presents at Brambles. We are confident she will build on the success of our digital function to unlock further value for our customers and business and look forward to having her on our leadership team.”
Brambles Appoints Cameron McIntyre and Tony Palmer as Non-Executive Directors
Brambles Limited is pleased to announce the appointment of Cameron McIntyre and Tony Palmer as Non-Executive Directors, effective 1 November 2024.
Cameron McIntyre has 30 years of financial and operational experience in digital technology, advertising and manufacturing organisations.

Cameron is currently the Managing Director and Chief Executive Officer of CAR Group Limited, owner of carsales. He joined the company in 2007 as Chief Financial Officer, became Chief Operating Officer in 2014 and Chief Executive Officer in 2017. Before joining CAR Group, he was the Finance Director of Sensis from 2003 to 2007 and also held finance and operational roles at Assa Abloy, L’Oréal and British American Tobacco. Cameron is a Fellow Certified Practising Accountant (FCPA), a graduate of the General Management Program at Harvard Business School and holds a degree in Economics from La Trobe University in Melbourne.
Tony Palmer has extensive global leadership experience in consumer goods businesses, building high-performance teams focusing on governance, strategy, M&A, marketing, sales, innovation and global supply chain.
Tony is currently a Non-Executive Director of the Hershey Company, where he previously served as Lead Independent Director and Chair of the Compensation and Executive Organisation Committees. Tony joined One Rock Capital Partners, LLC, a private equity firm, in 2022 as an Operating Partner focused on investments in the food and beverage industry.
Tony founded TropicSport, an environmentally friendly e-commerce suncare and skincare products company, holding the role of Chief Executive Officer from 2019 to 2022. Prior to founding TropicSport, Tony held leadership positions at Kimberly-Clark Corporation, including President, Global Brands and Innovation from 2012 to 2019. Tony previously held leadership positions at the Kellogg Company and The Coca-Cola Company. Over his career, Tony has worked and studied in Australia, Asia, the US, UK and Europe and holds a Bachelor of Business Marketing from Monash University, Australia and an MBA from IMD, Switzerland.
“We are delighted Cameron and Tony will join the Brambles Board,” said Brambles Chair John Mullen. “Their combined wealth of experience and expertise in finance, digital technology, manufacturing and exposure to some of the world’s largest consumer goods brands will greatly enhance the Board’s overall skills mix. We look forward to the significant contributions they will both bring to Brambles.”
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Source: www.Brambles.com
Rick LeBlanc, EMBA, is the founder and editor of Reusable Packaging News (subscribe to the free newsletter) and editor of Western Pallet Magazine. A supply chain journalist with more than 30 years of experience, he specializes in pallets, reusable packaging, material handling and related operations. Rick is co-author of Pallets: A North American Perspective and Pallets & Progress: A Collected History of Pallets and Palletized Handling 1922–1945. He is also an advisory board member of the Virginia Tech Center for Packaging and Unit Load Design. Read Rick’s full bio.


