We throw away over 3 billion single-use cardboard pizza boxes in the United States every year. Good News Reuse™, a Mill Valley, CA start-up says it has a sustainable solution – the world’s first reusable pizza container made of thin, food-grade stainless steel, reusable over 1,000 times.
To fund the idea, Good News Reuse™ founder Susan Lopes has launched an online campaign on IndieGoGo. She is counting on community support from environmentalists and pizza lovers to raise funds to launch the Pi Pan, a reusable pizza box.
IndieGoGo is a “crowdfunding” website where entrepreneurs can raise seed money for innovative ideas. Visitors to IndieGoGo can contribute as little as $5 or up to $25,000 or more, and are rewarded with perks. Good News Reuse™ has set its goal at $70,000, the minimum needed to fund Pi Pan prototypes and samples. The campaign runs until Monday, October 17, 2011.
“I chose IndieGoGo,” says Lopes, “because you can spread the word quickly to a lot of people. Our company has a strong educational message – the importance of reusing. IndieGoGo allows you to promote your brand and message, not just a specific project.” In keeping with the company’s long-range mission, Good News Reuse™ is partnering with MiiR’s one4one initiative. Eligible contributions to Good News Reuse™ will provide clean water to people in need for an entire year.
The patent-pending Pi Pan is made of commercial food grade stainless steel and is as thin as a reusable water bottle. It is BPA-free, does not contain other unhealthy chemicals, and is reusable for 1,000+ times.
“People are always shocked to learn how many pizza boxes are thrown away every year, enough to circle the earth 26 times. They are also surprised to find out that food-stained pizza boxes are not recyclable, only commercially compostable. Pizza boxes are crowding our landfills,” says Lopes, “but we all love pizza so help us change the box!”