Future Road Map for CC Reusable Container Pool System

The International Project Group (IPG), the industry-wide group which was formed to identify the direction that the horticultural industry wants for the future development of the CC Pool System, met for the fourth and last time on 18 January 2012. The group discussed a range of focus points, and as the cooperation appeared to be very fruitful and inspiring for all parties, CC suggested
forming a permanent “CC Customer Council”.

The last meeting of the IPG was again hosted by Container Centralen (CC) and took place in Hoofddorp, the Netherlands. The group identified the primary focus points in the road map for the future development of the CC Pool System, which primarily comprise:

  • Increasing repair costs of low-quality copy shelves are a threat to the sustainability of the entire system.
  • The development of a new plastic shelf for the CC Container.
  • Further development of depot services.
  • One uniform quality CC pool wanted by the users.
  • Last but not least, continued dialogue with the market as well as improved communication from CC about the steps that they are taking in the development of the CC Pool System.

Over the next weeks, the participants will finalise the contents of the roadmap for the future.

“This range of meetings with participants from the entire horticultural industry has brought us valuable input and feedback,” says Tonny Vangsgaard Gravesen, CEO of CC. – “I must say that the initiative has exceeded our expectations. The group members have inspired us, as well as each other, and it is pretty clear what is wanted in the market at the moment.”

Although the four IPG meetings were intended to be a one-off incident, it has now been suggested that the cooperation continues in a more permanent form with participants from the IPG and maybe others. “Due to the great interest from the IPG members, we suggested at the meeting to form a ‘CC Customer Council’, which will meet once or twice a year to exchange ideas, input and feedback with the users,” Tonny Vangsgaard Gravesen says. – “The council will be used as a kind of advisory board to ensure that we continuously bring value to the market with any new initiatives that we launch. The group showed interest in the proposal, so we hope to continue this direct cooperation with the market,” he concludes.

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