The package is a big part of the product. It is precisely for that reason companies reinvent their iconic packaging almost annually. The more interesting, convenient, or eye-catching the package, the more likely we will embrace the product. So, for this reason, we are taking a look at five iconic ways that products are packaged in the 21st century.
A Pack of Cards
There are so many different card designers to pick from. The compact, rectangular design, which fits the deck perfectly, makes unpacking playing cards so satisfying. And while it was created for regular packs, the design has been adopted by different card game manufacturers, from trading card games like Yu-Gi-Oh!, Pokemon, and Magic: The Gathering, to baseball trading cards and more.
Of course, in 2023, seeing a physical deck of playing cards is rather rare. Most gamblers have now moved on to online gambling websites, largely thanks to their excellent promotions and programs. Take the Sportsbet-io VIP Program, which many users are quite happy with. Still, many people prefer the feeling of physical cards between their fingers, and the packaging is a big part of the appeal.
The Campbell Soup Company Design
The Campbell Soup Company’s iconic red and white design has become a staple of American culture and art. A big contributing factor to the packaging’s popularity can be attributed to Andy Warhol’s iconic piece of art. Though let’s be honest, even without the artist’s influence, the simplistic yet eye-catching design still works wonders and earns a definite spot on this list.
Tiffany & Co.’s Blue Box
Shopaholics will almost certainly be familiar with Tiffany’s iconic blue box. Packaging color is an important brand consideration. Easily one of the most recognizable packagings in the world, the blue box bears the company’s name at the top, and a white ribbon wrapped around it, making it resemble a traditional present. Elegant, slick, and minimalist in its approach, Tiffany & Co.’s blue box is an undisputed contender for the most iconic packaging in the world.
Heinz’s Condiment Bottles
Say what you will about the Heinz company; they have created one of the most iconic bottles in the world of condiments. When most people think “ketchup,” they think of Heinz, at least in the United States. And whether you like Heinz or not, the one thing you have to give them is that they’ve certainly cornered the market on excellent ketchup packaging.
The McDonalds Happy Meal
In 1977, McDonalds came up with the genius idea of introducing the Happy Meal. Little different than any other McDonalds meal, the Happy Meal’s distinguishing feature is the toy it comes with and the iconic red and yellow box it comes in. Nowadays, when most people see that box, they are flooded with feelings of nostalgia and images of their youth. In essence, McDonalds managed to capture that feeling and pack it tightly in a simple, red box.
Iconic Packaging Honorable Mentions
The five packages mentioned above might be some of the most iconic, but they aren’t the only ones. The KFC buckets are recognizable worldwide; the Marlboro cigarette boxes shaped the way cigarette packages are created; and who can forget about Gucci’s green, patterned, and sustainable packaging?