The new Dove Refillable Deodorant makes the switch to sustainable personal care more accessible.
TORONTO – Dove is turning what was once a ‘throwaway’ item into a meaningful commitment to sustainability with the launch of Dove Refillable Deodorant. This is Dove’s first-ever refillable deodorant and the last deodorant you’ll ever purchase, created with a promise to buy once and refill for life*.
Dove is making refillable deodorant products widely available to all and accomplishing a new milestone in their journey toward fighting plastic waste. The compact refillable case is made from super-durable stainless steel, able to withstand a force of nearly 900lb in weight, and its sleek, minimalist aesthetic is made of 96% recycled plastic and is 100% recyclable.
Dove is the #1 dermatologist-recommended deodorant brand in Canada. The new Refillable deodorant contains a kind-to-skin, aluminum-free formula – the only aluminum and alcohol-free deodorant enriched with Dove ¼ moisturizers. The gentle ingredients include glycerin to help soften the skin, plus odor-blocking ingredients that deliver 48h-odor protection.
Dove’s refillable deodorant range
PETA certified, the Dove Refillable range is available for both men & women, in a choice of four signature aromatic fragrances to keep you feeling fresh and confident all day long, including:
- Dove Refillable Deodorant 0% Aluminum Cucumber & Green Tea
- Dove Refillable Deodorant 0% Aluminum Deodorant Coconut & Pink Jasmine
- Dove Men+Care Refillable Deodorant 0% Aluminum Clean Touch
- Dove Men+Care Refillable Deodorant 0% Aluminum Feel Fresh
“We’re excited to make sustainable personal care products accessible with the launch of Dove Refillable Deodorant,” says Firdaous El Honsali, Global Vice President Communications & Sustainability at Unilever. “Dove Refillable Deodorant is only the beginning. We are looking at every facet of our packaging and are working towards our commitment to make all plastic packaging reusable, recyclable or compostable by 2025.”
Dove Refillable Deodorant is available at all major brick-and-mortar retailers, such as Walmart, Loblaws, PJC, Rexall, London Drugs, Uniprix, and Familiprix. The deodorant is also available online on ecommerce sites within Canada, such as Walmart.ca, Shoppersdrugmart.com, Londondrugs.ca, Amazon.ca, Well.ca, and at Sobeys through Viola.
*Lifetime guarantee applies to stainless steel cases only (refills excluded) and is valid for as long as the product is actively distributed to retailers in Canada. For more detail, see terms & conditions at https://www.dove.com/ca/en/ deodorants/refillable-deodorant.html or call 1-866-404-1274.
Dove started its life in 1957 in the US, with the launch of the Beauty Bar, with its patented blend of mild cleansers and ¼ moisturizing cream. Dove’s heritage is based on moisturization – proof, not promises grew Dove from a Beauty Bar into one of the world’s most beloved beauty brands.
Women have always been Dove’s inspiration, and since the beginning, Dove has been wholly committed to providing superior care to all women and championing real beauty in its advertising. Dove believes that beauty is for everyone. That beauty should be a source of confidence and not anxiety. Dove’s mission is to inspire women everywhere to develop a positive relationship with the way they look and realize their personal potential for beauty.
Dove has been a trusted brand for 65 years and is committed to broadening the narrow definition of beauty.