For the most part, packaging and packaging supplies are used to help transport products from point A to point B in a safe as well as efficient manner. Standard packaging usually consists of a minimally labelled and bland corrugated box or a carton. In an effort to make their packaging appear bespoke, certain companies may choose to add a sticker or a label to signify that the product is from them. However, for organizations that want to achieve more in terms of branding and consumer outreach, investing in custom packaging such as NPP Group Custom Packaging is highly recommended!
With custom packaging options, the packaging is tailored to fit the products, from the dimensions to the cushioning to help it travel safely. The right packaging options are the ones that hone brand awareness and recognition while also drawing attention to the uniqueness and the benefits of the products; helping result in better customer retention rates and sales.
Though tailored packaging designs are an ideal way to represent everything your company stands for, it’s crucial not to go overboard and choose something too flashy. Not only does flashy packaging cheapen the perception of the product inside, but it can negatively hinder the privacy of the customer. Most people wish to shop in anonymity, which is why the right balance in terms of design and information displayed is a must!
Custom Packaging: How Can It Take Your Company To The Next Level?
Better Product Protection
As a company, it’s important to strike a precarious balance between sustainability (i.e. wasting less packaging materials) and actually protecting the contents of the package. Without a doubt, bespoke packaging allows a company to ensure that the contents remain adequately cushioned while being shipped to its final destination.
There are standard packaging options available that aren’t tailored to a specific product. At first glance, these may appear more cost-effective, but the reality is that they often aren’t the ideal size for the product they’re protecting. As a result, often the product is squeezed inside to make it fit, or additional packaging is required to enhance protection.
Enhance Consumer Safety
Though the actual point of properly packaging a product is to keep the item inside safe, it’s doubly important to keep consumers safe as well. When products are being transported to their destinations, it’s important to have crucial information prominently displayed on the outer packaging of the product. From allergens present inside to the ingredients and expiration date, these are all bits of information that those handling your products should know.
Of course, in certain instances, products may also contain toxins, chemicals or flammable liquids. Clearly, having these labelled as dangerous on the packaging allows the shipper to handle them with care and take the required precautions for transportation. Customers want to know that you’re looking out for them, therefore, clearly keeping products labelled and stored safely inside their packaging is a must!
Help Build Brand Recognition
The most effective form of advertising for all brands is simply their packaging! Putting extra effort into how a product is displayed, packaged, and presented can help build brand awareness and recognition. With bespoke packaging options you’ll have an opportunity to help consumers get acquainted with your brand and its offerings while also sharing important messages about the product.
Your product will get displayed with hundreds of competing brands, so it has to dazzle and attract attention in the right way. Custom packaging allows you to take your brand to the next level by ensuring that the reputation of your brand aligns with consumer expectations.
Creating a Lasting Impression
Social media marketing is possibly the most impactful form of modern advertising for companies. This means that many influencers and consumers film unboxing videos that they post online. For brands, this could mean a significant uptick in the number of people interested in their products and services. Showing off your packaging, brand, and product really can establish a widespread recognition of the quality your organisation stands for.
First impressions can significantly impact the performance of your brand. The more interesting your packaging’s design is, the more inclined influencers are to include it in an unboxing video. What’s more, having interesting packaging may also entice people that would never otherwise concern themselves with a product in your category or industry.
Balance Practicality And Functionality
Custom packaging options aren’t just aesthetically pleasing, but they’re functional and practical as well. Resealable packaging is a fantastic example of a good way to brand food items because it’s not just practical, but highly functional to use on a regular basis. Solid packaging can enhance flavour and seal in the freshness of the product.
Become More Sustainable
Many consumers are becoming more and more sustainability conscious. This means they actively seek out products and services that care about our environment and the impact they make. Bespoke packaging allows companies to focus on their sustainability initiatives and make their packaging more environmentally friendly.
In fact, a recently released study has shown that 1 in 3 consumers will opt for a more sustainable option when shopping. This means that your company needs to modernise while appealing to the budget-conscious nature of modern shoppers.
Custom packaging, especially for wholesale retail suppliers is an effective way to market products while also protecting the fragile goods inside. They can help any company achieve optimum sustainability while also focusing on the impact that their brand has on consumer perception. Spending a bit of extra money to update standard packaging can yield advantageous results.