In recent years, innovation in cosmetic industry packaging has exploed. It remains, however, an extremely challenging application, compared to other industries. Beauty product packaging can be complex and varied compared to packaging requirements in other sectors.
And if there is ever an industry where the visual appeal of packaging is crucial, it is cosmetics. Cosmetic packaging plays a significant role in brand recognition. For a beauty brand, cosmetic packaging is the first line of marketing and advertisement and can make a difference in shaping consumers’ perceptions of the brand.
Aesthetics and appearance highly determine the packaging in the beauty sector. However, the product’s safety is also a significant concern in beauty packaging. The Beauty Sourcing marketplace has a wide range of trendy cosmetic packaging available.
Let’s look at the recent trends and developments in cosmetic packaging that have taken the innovative cosmetic packaging sector by storm.
1 Less is more
Innovation does not necessarily have to be complicated. Simple and elegant packaging is more appealing and provides a more functional solution. Mono-material cosmetic packaging is an excellent example of simple and sustainable packaging.
Minimal packaging talks more about product quality. Moreover, it is sustainable and eco-friendly. Simple as well as straightforward beauty packaging assists customers in having a clear understanding of the product inside.
2 Airless technology
Wellness has become a priority in every business sector and has led to many changes in the global cosmetic industry. The health and wellness concern has led to many developments regarding cosmetic packaging. Beauty brands have struggled to find effective packaging solutions to maintain product integrity and make it attractive to consumers.
Many beauty brands have introduced airless packaging, which is very convenient for skincare and beauty products. Airless packaging keeps active ingredients and natural formulations safe. This airless technology in cosmetic packaging also fulfills the ‘clean beauty’ revolution in the cosmetic industry.
3 Greener and sustainable packaging
Cosmetic packaging designed to meet environmental health concerns comes under the umbrella of greener and sustainable packaging. Many beauty brands have launched eco-friendly packaging to become socially responsible brands.
Many renowned beauty brands have shifted to earth-friendly materials like glass, aluminum, bamboo, metals, and beeswax for packaging beauty products. Consumers tend to buy more from brands focusing on beauty packaging that offers a sense of pampering. It also caters to environmental responsibility.
Green packaging solutions in the cosmetic sector tend to witness robust growth in the coming years. The demand for green and glam beauty packaging is gaining more popularity in the beauty sector.
4 Innovative packaging to expand shelf life
Many beauty and skincare products are sunlight-sensitive and temperature sensitive. This leads beauty brands to find smart and innovative cosmetic packaging solutions without compromising the attraction factor. Shelf-life of skincare products largely depends on the material of the packaging.
The cosmetic industry is leveraging innovation and customization in its packaging to delight customers.
5 Refillable and recyclable packaging
Today’s customers are very conscious of packaging waste that can damage the environment. As such, using refillable and recyclable cosmetic packaging has become a top priority of beauty brands. This refillable and recyclable packaging option is eco-friendly and sustainable.
Refillable and recyclable cosmetic packaging comes under “green” packaging. Such packaging conveys the message that the brand is concerned about the environment, thus enhancing brand loyalty.
The primary benefit of refillable and recyclable cosmetic packaging is that it is cost-effective and time-effective.
Ultimately, these five cosmetic packaging trends speak to a new generation of customers who place a premium on packages that are attractive, environmentally friendly, and offer enhanced product shelf life. Even as cosmetic companies compete to optimize consumer experience, they have fully embraced the requirement of using eco-friendly material while developing effective and innovative packaging solutions.