CHEP is a global provider of pooled pallets, crates, and reusable containers, operating one of the world’s largest shared logistics networks. A subsidiary of Brambles, CHEP supports manufacturers, retailers, and logistics providers through standardized reusable transport packaging deployed across more than 60 countries.
My first exposure to CHEP pallets came in the early 1980s, when I was working as a warehouse supervisor for a large Canadian grocery chain. At the time, CHEP was still a relatively new entrant in Canada, and blue pallets were far less common than today. Even then, they stood out for their consistency and quality. Over the decades that followed, CHEP pallets evolved from a niche presence into a core supply chain asset, becoming a daily fixture in high-volume grocery distribution. That progression mirrors CHEP’s broader rise as pallet pooling moved from an alternative model to an industry standard.
The company manages hundreds of millions of pallets and containers through a global network of service centers, repair operations, and logistics partners. Its pooling model emphasizes reuse, asset visibility, and system-wide efficiency rather than one-way pallet ownership.
Business Model and Pallet Pooling
CHEP’s pallet pooling model allows customers to rent standardized pallets and containers that circulate through closed and semi-open loops. Assets are recovered, inspected, repaired, and redeployed across CHEP’s network, shifting pallet responsibility from individual shippers to centralized asset management.
This approach plays a significant role in large-scale retail distribution, grocery, and industrial supply chains, where pallet standardization and availability are critical to throughput and automation compatibility.
CHEP has also articulated a broader supply chain solutions strategy that extends beyond pallets alone, positioning reusable packaging as an enabler of optimization and resilience:
CHEP outlines its evolving supply chain solutions strategy.
Reusable Containers and Packaging Innovation
Beyond pallets, CHEP has expanded its portfolio of reusable containers and retail-ready packaging systems, particularly in Europe. Recent launches and collaborations highlight a growing focus on modular, reusable formats designed for retail displays and promotional use.
- CHEP Europe launches the Falconic reusable container
- Falconic sleeve pack container system overview
- CHEP Europe introduces the Zirconic container
- Zirconic container wins Red Dot design award
CHEP has also collaborated with major retailers and brand owners to deploy reusable displays and in-store systems, including
dm-drogeriemarkt and CHEP reusable display program
and
Nestlé Germany and CHEP reusable retail promotions.
Sustainability, Climate, and Decarbonisation
Sustainability is embedded in CHEP’s pooling model, but the company has increasingly formalized its climate strategy through measurable targets and supplier engagement.
CHEP has rolled out Climate Smart Partners, a global supplier decarbonisation initiative focused on reducing Scope 3 emissions across transport, timber, and service partners:
CHEP links supplier climate action with workforce strategy.
The company has also addressed challenges around fuel, transport emissions, and energy transition in its operations:
CHEP discusses fuel and technology challenges in decarbonisation.
People, Leadership, and Top Employer Recognition
CHEP employs approximately 11,000 people worldwide across operations, repair, logistics, engineering, and leadership roles. The company has repeatedly been recognized by the Top Employers Institute for consistent HR practices across regions.
- CHEP certified as a Top Employer
- CHEP recognized as a 2025 Global Top Employer
- CHEP Germany Top Employer recognition
- CHEP Australia Top Employer recognition
CHEP has also made a number of senior leadership appointments across regions:
- David Cuenca named CEO of CHEP Americas
- Helen Lane appointed CEO of CHEP Europe
- Campe named Head of Automotive for CHEP
- Javier Sanchez appointed GM of CHEP Spain
- Philipp Schlömer leadership role at CHEP Germany
- CHEP announces key leadership promotions in 2024
Regional Developments and Partnerships
CHEP continues to adapt its regional footprint through partnerships, investments, and portfolio adjustments:
- CHEP Australia expands partnership with NSFP
- CHEP Australia invests in women in supply chain leadership
- CHEP India transitions to KKR-controlled LEAP India
- CHEP reopens Tiel service center offices
Retail and Supply Chain Collaboration
CHEP works closely with retailers and manufacturers to support supply chain optimization and collaborative logistics programs.
Recent examples include:
CHEP strategic partnership with SpartanNash
and
CHEP perspectives on supply chain optimization trends.
CHEP and the Pallet Industry
As one of the world’s largest pallet pool operators, CHEP exerts significant influence over pallet standards, handling practices, automation compatibility, and reuse economics. Its scale makes it a frequent reference point in discussions around pallet pooling, loss prevention, and the evolving role of reusable transport packaging.
