• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Reusable Packaging News

Pallet and reusable packaging news, resources and suppliers

Shuert Industries
  • Pallets 101
    • PLASTIC PALLET VENDORS
    • CORRUGATED PALLET VENDORS
  • Reusable Packaging 101
  • Featured Articles
  • IBC/Bulk Container Suppliers
    • PALLET PACK VENDORS
    • IBC/BULK CONTAINER GUIDE 2019
    • IBC/BULK CONTAINER POOLERS
  • About Us
    • ADVERTISING & PARTNERSHIP INFORMATION
    • SUBSCRIBE
    • SUBMISSIONS
You are here: Home / Featured Articles / CHEP Showcases Global Fresh Produce Merchandising Innovation in Aukland

CHEP Showcases Global Fresh Produce Merchandising Innovation in Aukland

July 1, 2014 By Rick LeBlanc Leave a Comment

produce display1

CHEP introduces world class produce merchandising solutions to New Zealand market.

Best-in-class reusable packaging systems continue to accelerate in their cross-pollination across global markets. Case in point, CHEP recently showcased its latest worldwide innovations in fresh produce merchandising at the Produce Marketing Association Fresh Connections conference in Auckland.

The equipment pooler offered a workshop on ‘building better supply chains through collaboration and innovation,’ including insights from Brambles stable mate, IFCO Systems’ Senior Vice President, Global Business Development, Fred Heptinstall, CHEP Australia & New Zealand President Phillip Austin and CHEP New Zealand Country Manager, Mike OBrien.

Under the spotlight was a new in-store merchandising concept for reusable plastic crates (RPCs) pioneered by IFCO North America.

“The Australian and New Zealand fresh produce industry and the retail community are looking for innovative new ways to stimulate growth, and deliver a better customer experience in the retail environment,” commented Austin.

OBrien, Austin and Heptinstall
OBrien, Austin and Heptinstall

“Fresh Connections is the ideal forum in which to showcase new innovations, particularly those designed to increase sales. These new solutions build on decades of proven capability, our multiple generations of new product releases – including, since the last Fresh Connections, the Lift Lock Crate in New Zealand and the Gen 3 Crate in Australia – and our proven ability to deliver better supply chains through lower logistics costs, lower produce damage and improved store replenishment.

“We’re excited to be able to invite direct feedback from Australian and New Zealand growers over the course of the conference and engage with those interested in market trials.”

“IFCO’s RPC merchandising solutions were developed through a collaborative effort between retailers and their fresh suppliers,” added Fred Heptinstall of IFCO. “The objective was to find the right transport packaging solution that would integrate in-store merchandising strategy, deliver superior quality and with the lowest supply chain cost.”

Launched in late 2013, the in-store displays which are easy to use, clean, ship and store, have been well received by the North American fresh produce industry. Growers and retailers are invited to register their interest in trialing the solution by contacting 13 CHEP (13 2437).

Filed Under: Featured Articles

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

JOIN OUR NEWSLETTER

Shuert
Orbis
CONPearl
https://reuseabletranspack.com
FreshWater-Marketing.com
RPPContainers.com
Schaefer
Litco.com
Litco.com

SEARCH

Categories

Archives

COPYRIGHT © 2021 PACKAGINGREVOLUTION.NET · Log in