CHEP once again receives a prestigious design award for its quarter pallet.
Cologne, 20 October 2017 – CHEP, the supplier of supply chain solutions, is once again the recipient of a prestigious award for its quarter pallet. The international jury of the German Design Award 2018 awarded the CHEP quarter pallet a prize in the category for their outstanding design quality Retail. The CHEP quarter pallet also was a winner of the Red Dot Award 2016, another design competition.
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New CHEP Quarter Pallet Released in Germany, Targets “Last Mile” of Retail Distribution
Flexible, efficient, sustainable and still looks good
Since its market launch more than 25 years ago, the CHEP quarter pallet has developed into an important component of point-of-sale (POS). Today, it is an integral part of modern product presentations. The high-quality and design-strong system supports POS and FMCG (Fast Moving Consumer Goods) marketers in the implementation of campaigns and the design of sales areas. The quarter pallet from CHEP also impresses with its handling: the innovative BlueClick® system allows displays to be mounted twice as fast on the pallet. Its surface and ergonomic construction also make it easy to stack safely. CHEP states that in terms of functionality as well as environmental friendliness, the blue CHEP quarter pallet is the leader. CHEP reports that its quarter pallet is the world’s first, completely CO2-neutral rental pallet.
Award for Excellent Product Design makes thoughtful product design visible
“The award is a great confirmation of our work for us,” says Kai Derda, Managing Director of CHEP Deutschland GmbH. “Our goal is to make the best use of our solutions for manufacturers, co-packers, brand-owners, and retailers. Our quarter pallet shines with its simple, comfortable handling and its high functionality. At our POS, in particular, our customers have been focusing on the high-quality product design for years, in order to implement their promotions with great attention. “
The German Design Award is one of the most recognized design competitions in the world and enjoys a high reputation far beyond specialist circles. It distinguishes innovative products and projects, their manufacturers and designers, who are pioneers in the German and international design landscape. In the Retail category, the jury, which consists of 43 high-profile experts, covers sales and merchandise presentation systems, POS systems, terminals, displays and return systems. The evaluation criteria include, among other things, special achievements in overall concept, design quality, the degree of innovation, user-friendliness, functionality and usability, usability, sustainability, longevity, technical quality, and function.
The German Design Award 2018 will be presented in Frankfurt on 9 February 2018.
