Sydney – CHEP Australia’s newest pre-pack promotional platform, the 1/6 Pallet, born from an industry need to make pre-built promotions faster, safer, more efficient, and sustainable, has recently won the coveted WorldStar Packaging Award in the Transit category.
The global packaging design competition attracted over 440 entries from 37 countries.
WorldStar Awards are only presented to companies who have achieved recognition in a national or regional competition, including the Australasian Packaging Innovation & Design (PIDA) Awards.
Prior accolades for the CHEP 1/6 pallet
The 1/6 Pallet has already won multiple industry awards for its innovative design and its sustainability benefits.
- At the Shop! ANZ Retail Marketing Awards, the 1/6 Pallet won Gold in ‘Environmental Stewardship’ and Silver in the ‘Retail Industrial Design – Temporary Display.’
- The 2021 Australasian Packaging Innovation & Design (PIDA) Awards recognized the 1/6 Pallet with a silver award for Sustainable Packaging Design of the Year – Industrial.
“The Awards recognise innovative solutions that contribute to the development of a sustainable world and will have a positive impact in one or various important aspects of modern life, such as environmental protection, sustainability, food safety or saving food,” explained Pierre Pienaar, President of the World Packaging Organisation (WPO).
Brands, manufacturers, and retailers alike are always looking for ways to get products onto store shelves faster, safer, cheaper, and more sustainably. CHEP’s new innovative 1/6 Pallet is the retail-ready platform for one-touch promotional activity from manufacturer to retailer off location display.
“Consumers, retailers, and manufacturers are all on the same journey to make products and their supply chains more sustainable,” added Andreas Bauspiess, Director of Retail and FMCG at CHEP Australia. “The use of a fractional pallet throughout the supply chain, from manufacturer direct to the retail floor, is yet another lever to build a better supply chain.”
The 1/6th Pallet is sustainable by design and can be shared and reused, supporting a circular business model and helping to achieve the United Nations Sustainability Development Goals and 2025 Targets.
“The innovative 1/6 Pallet is sustainable at its core and supports CHEP’s Zero Waste World journey,” continued Mr. Bauspiess.
“It has been developed as a retail-ready platform, ideal for one-touch replenishment or pre-pack promotional displays. It has undergone vigorous market research and supply chain testing. Promotional stock can be shipped as an already complete display unit, direct from warehouse to store, thus reducing manual handling and the high wastes associated with replenishment in store, and the building and ongoing stocking of promotional towers.”
Compatible with existing pallet infrastructure, the fractional-sized pallet is 1/6 the size of an Australian timber pallet (1165mm x 1165mm) and includes features to suitably store, stack, and transport product safely, alongside other supply chain equipment.
The 1/6 Pallet facilitates a pre-built display full of stock and suits materials handling equipment, truck space, and automated warehouses upstream as it behaves in the same as a timber pallet. This allows stock to be shipped as a complete unit directly from the warehouse to the store therefore reducing manual handling and the high waste traditionally associated with the building and maintaining of cardboard displays in retailer’s stores.
“This is an exciting new industry development that will transform the promotional supply chains of Australia, for a more sustainable future,” said Mr. Bauspiess.
For more information on CHEP’s supply chain solutions, including the 1/6 Pallet, visit www.CHEP.com