The meeting in Spain, with more than 5,000 expected visitors, is part of the Employment Fair in the Digital Age, the largest human resources and digitization event at the national level.
Madrid, April 28, 2022 – CHEP, the supply chain solutions company, participated in the VII edition of the Digital Talent Meeting of the Employment Fair in the Digital Era (FEED), the largest human resources and digitization event at the national level, which took place on April 28 and 29 in La Nave, Madrid.
This year the future of human resources in the Metaverse has a special role to play with the Metaverse Experience®, it is a shared collective and virtual space, made up of the sum of “virtual reality”, “augmented reality” and “Internet” as well as an expanded area of Artificial Intelligence. Yolanda Díaz, Second Vice President of the Government and Minister of Labor and Economy, inaugurated this edition in which more than 100 exhibiting companies, city councils, business schools, and 5,000 candidates and human resources professionals participated, who will have the opportunity to discover how to succeed in a world dominated by robotics, artificial intelligence, Big Data, and virtual reality.
Digital Talent Shortage
According to a study carried out by the Asociación DigitalES, in Spain, at least 10,000 jobs in the technology sector are currently unfilled due to a lack of qualified profiles. It is estimated that 85% of students will work in digital professions that do not yet exist, and 133 million digital jobs will be created in the world as companies adopt automation and digitization.
“We live in a time of great change where both candidates and companies are in danger of becoming obsolete if they do not adapt to the digital age,” explained Cristina Carrasco, Senior Manager of Human Resources at CHEP Spain.
“Innovation and the adoption of new digital technologies are part of CHEP’s priorities. Our innovation strategy focuses on combining our pallets and containers with digital technologies that allow us to geolocate our platforms and detect and resolve inefficiencies in the supply chain. Therefore, we are looking for talent that wants to join our mission to use digital ‘know-how’ to shape a future based on data, smarter and more sustainable.”
The company, a leader in the pallet and container pooling system and a pioneer in the large-scale circular economy, has state-of-the-art data management systems that allow it to view more than 300,000 supply chains of more than one million customers and partners worldwide, and more than 300 million physical assets in constant movement around the world. That’s why Big Data technologies are crucial to CHEP, which is using them to find new ways to create value for its customers and improve the world’s supply chains.
The VII edition of the Digital Talent Meeting focused on areas such as:
- Human Resources in the Metaverse: The Metaverse is a digital reality that we access through special devices that connect digital users and allow them to interact with other users. To enter Grupo ADD’s ‘Metaverse Xperience’, the FEED organization makes different virtual reality equipment available to attendees with which they can experience a job interview in the Metaverse first-hand.
- Artificial Intelligence: Under the name of Artificial Expo, the Artificial Intelligence area is designed to attract the best digital talent at a national level. The Artificial Expo this year has a real-size holographic presenter, streaming holograms, simulators to walk on Mars, a formula 1 simulator, and robots, among others.
- ICT Corner: One of the highlights is a space dedicated to Information and Communication Technologies (ICT), which has speakers and participating companies that will be invited to give an elevator pitch to the attending candidates about their technological projects.
- Digital Garden: In the Digital Garden, the Digital Talent awards are presented, including the Impulse to Digital Change Award, the Digital Age Dissemination Award and the Digital Age Support Award. Likewise, the Startup Europe Awards are presented, an initiative promoted by the European Commission and the Finnova Foundation to recognize the work of social entrepreneurship and innovation projects committed to the environment or digitalization.
In addition to CHEP, El Corte Inglés, Fundación Telefónica, Mediaset, Naturgy, Infojobs, Carrefour, Aquaservice, KONE, Bricomart and BBVA IT are some of the 100 exhibiting companies.