- Partnership Builds on Commitment to Source 100% of guest packaging from renewable, recycled or certified sources by 2025
- Guests in select markets will be offered the option of deposit-based reusable packaging in select markets
- Packaging may be returned to participating restaurants for a refund; it will be cleaned by Loop for reuse in BK restaurants
MIAMI – Burger King® is testing a new reusable packaging model that will help cut down on packaging waste. The brand, as part of its Restaurant Brands for Good framework, has launched a partnership with TerraCycle’s circular packaging service, Loop, to pilot a closed-loop system with zero-waste packaging that can be safely cleaned and refilled to be reused, again and again.
Together with Loop, the trial will offer restaurant guests the option to conveniently reduce waste when ordering their favorite brand staples like the Whopper® sandwich, soft drink or coffee in reusable sandwich containers or beverage cups.
Starting in 2021, select Burger King restaurants in New York City, Portland, and Tokyo will be among the first to implement the model, with more cities expected to be added in the coming months. Participating restaurants will feature a collection system, in which guests can return the packaging to be safely cleaned through Loop and reused at Burger King restaurants. Those who opt for the reusable packaging are charged a deposit at the time of purchase, and when the packaging is returned, they receive a refund.
The partnership with Loop aligns with Burger King’s rigorous safety procedures around cleanliness and hygiene, all of which have become even more pressing during the current pandemic. Loop’s cleaning systems have been created to sanitize food containers and cups, meaning each will be hygienically cleaned and safe before each use.
“As part of our Restaurant Brands for Good plan, we’re investing in the development of sustainable packaging solutions that will help push the foodservice industry forward in reducing packaging waste,” said Matthew Banton, Head of Innovation and Sustainability, Burger King Global. “The Loop system gives us the confidence in a reusable solution that meets our high safety standards, while also offering convenience for our guests on the go.”
“During COVID, we have seen the environmental impact of increased takeaway ordering which makes this initiative by Burger King all the more important,” said Tom Szaky, TerraCycle and Loop CEO. “This enables Burger King consumers to easily bring reusability into their daily lives, and whether they choose to eat-in or takeaway, they will be able to get some of their favorite food and drinks in a reusable container.”
To make meaningful change, Burger King recognizes it can’t go at it alone. Through the global Loop partnership, it is also collaborating with Kraft-Heinz and others who will provide insights, expertise, and resources to the pilots, helping to expand its impact.
The pilot will help advance Burger King’s sustainability strategy, building on existing commitments to reduce its environmental footprint and protect the planet for the long-term. To support the sustainable production of packaging materials, 100% of guest packaging will be sourced from renewable, recycled, or certified sources by 2025. While working towards reducing the use of virgin materials and single-use packaging, the brand is also tackling the challenge of improved waste diversion, with a commitment to recycling guest packaging in 100% of restaurants in Canada and the US by 2025.