Breakfast Briefing: LPR to Serve Kellogg Across Europe

New pallet rental contract will translate into an increase of 2 million pallets annually.

The European specialist for pallet pooling, La Palette Rouge (a Division of Euro Pool Group), is excited to announce it has won the pallet pooling contract for Kellogg across Europe. LPR will be working with the leading producer of cereals exclusively and will build upon its existing contract which began in October 2008.

The new contract will see LPR, also known as ‘the red pallet people’ manage Kellogg’s entire pallet pool for world-famous food brands including: All Bran, Coco Pops, Frosties, Honey Pops, Kellogg’s Cornflakes, Special K and Pringles.Kellogg has awarded the full pallet contract to LPR in key production countries such as Belgium, Germany, Poland, Spain and the UK and will take advantage of LPR’s expert knowledge in FMCG logistics. LPR started working with Kellogg’s in the Belgium, Germany, Italy and Spain in January 2015 and is celebrating a smooth transition. The new contract will see an estimated volume increase of over two million pallets per year.

One of the key reasons behind this successful changeover has been the committed and capable teams at both companies who have worked closely together in order to implement the new contract. Leon van Haaster, Sales Director – Strategic Accounts at LPR, said: “I am thrilled to announce that LPR has won the famous Kellogg contract. We have demonstrated our flexibility and have adapted our services to meet the requirements of the Kellogg business. We look forward to building on our strong relationship with Kellogg and creating a comprehensive, bespoke service which serves Kellogg’s needs perfectly, both presently and in the future.”

Europe’s red pallet pooling specialist

La Pallette Rouge (LPR) is the red pallet pooling specialist with 20 years experience in the fast-moving consumer goods sector. With its innovative pooling systems for pallets, unique personal approach and  network of approximately 100 depots in eight countries LPR has assumed a leading position in Europe. Handling almost 70 million pallets a year with  a turnover of 170 million Euros, LPR provides a full pallet service for all parties in the chain: manufacturers, distributors, processing partners and retailers.

Sharing the benefits of returnable packaging

Over a period of more than 20 years, Euro Pool Group has developed into the largest logistics service provider of reusable standard packaging in Europe.  With a network of approximately 150 service centres in twelve countries, LPR provides optimal reliability, flexibility, sustainability and efficiency throughout the whole chain.

Euro Pool Group consists of Euro Pool System and La Palette Rouge (LPR). Two divisions, each with its own history and own expertise in the area of packaging pooling. While Euro Pool System, with its reusable trays and foldable crates, has become the standard in the European chain for fresh and packaged food, LPR with its innovative pooling systems for pallets has assumed a leading position in the FMCG sector.