DW Reusables’ latest innovation doubles the convenience of cardboard bottlebridges while slashing waste and emissions.
Bilzen, Belgium – The increasing demand for reusable packaging has driven the development of Bottlebee – a zero-waste reusable bottlebridge.
Conventional cardboard bottlebridges generate tons of cardboard and glass waste, but their convenience ensures they remain popular for selling four or six beer bottle packs.
DW Reusables developed a reusable bottlebridge, that offers the same convenience while reducing waste and CO2 emissions significantly.
“The Bottlebee offers different advantages for different stakeholders,” said Paul Baeyens, CEO of DW Reusables. “For end consumers, it is a drastically improved experience as returning empty bottles becomes easier and cleaner. Retailers will love the reduction in broken bottles and mess thanks to the more secure grip on the bottle and brands will improve loyalty while maintaining tight control over the look and feel.”
Bottlebee works with full, sealed bottles as well as with empty bottles with no bottle cap. The secret is that Bottlebee holds bottles tight below the top, unlike conventional cardboard versions that are held in place by the bottle cap.
The packaging is brandable for optimal product visibility at the point of sale and can be stacked two layers high. It’s also compatible with existing beverage crates as the Bottlebee is placed on the bottles in the crates and can be designed for any shape of bottle or crate.
But the environmental credentials don’t end there. Bottlebee is perfect for a circular economy – it can be made from post-consumer material or regrind plastics – and it will last for years and years before being completely recycled into a new Bottlebee. Furthermore, an independent study showed that Bottlebee with reusable glass bottles reduces 64% less CO2 compared to conventional packaging.
“Bottlebee is easy to carry, and allows the customers to return the empty bottles to the store without having to dig out an old plastic bag to carry loose bottles.” Continued Baeyens. “That’s additional waste avoided, and crucially, that is a better customer experience just as they are considering their next purchase.”
About DW Reusables
DW Reusables is a leading provider of injection molded returnable packaging. With four manufacturing sites strategically located in Belgium, Poland, Spain, and Croatia, they are a worldwide leader in the field of returnable packaging such as beverage crates, pallets, trays, and totes. As a specialist in closed-loop systems, DW Reusables helps customers around the world to improve their sustainability performance by replacing one-way packaging with durable and fully recyclable packaging options. They offer a wide variety of standard products for the beverage industry and are specialized in custom or bespoke solutions that require the development of a mold.