Bakers Basco, the equipment recovery agency set up by the UK’s biggest bakeries has created a series of awareness posters to support their national campaign to alert the nation to the issue surrounding the mishandling and abuse of their daily bread supply equipment.
These posters will be used as part of the company’s marketing campaign throughout the year at industry events covering sectors such as festivals, events, recycling, and waste management.
“Following the success of our national appeal back in April we felt we had to exploit that success and carry on the initiative throughout 2022,” commented Basco’s general manager, Paul Empson. “The poster series seemed a natural way to continue with the message, especially during the festival and outdoor event season.”
Basco’s field team will be out and about during this season talking to caterers, recyclers, and event organisers reiterating how this equipment (bread baskets and dollies) play a vital role in the supply chain of bakery goods and instilling the importance of reporting any misplaced equipment to the team at Basco so that they can collect and repatriate.
“We are determined to tackle this problem during this year when sustainability is high on the national agenda,” Empson continued. “It is time to alleviate the illegal recycling issue and by starting dialogue with associations such as Vision:2025 and The Association of Festival Organisers (AFO) we feel we are on the right road to do just that. The green credentials of the bakery industry must remain a core issue for us and other companies like ours.”
If you have any of these trays or you come across them lying around, Bakers Basco urges you to assist by calling the helpline: 08000 327323 or email:enquiries@bakersbasco.co.uk
About Bakers Basco
Bakers Basco was set up in 2006 by five of the UK’s leading plant bakers including Allied Bakeries, Fine Lady Bakeries, Frank Roberts & Sons, Hovis and Warburtons – representing more than 55% of the bakery market in the UK – to buy, manage and police the use of a standard basket for the delivery of bread to retailers and wholesalers. The company currently manages an equipment pool of approximately five million sturdy, reusable Omega Baskets and 500,000 dollies, which are part of the ‘circular economy’ – designed to last many years, with each piece of kit recycled potentially 400 times and the resulting raw plastic used to make more baskets before it reaches the end of its useful life. Find out more at http://bakersbasco.com/.
