- Tosca’s new partnership with Avery Dennison to save up to 800 tons of CO2 emissions from Avery Dennison’s European supply chain annually.
- Updates November 22 and December 8, 2022.

OEGSTGEEST, THE NETHERLANDS — Avery Dennison Labels and Packaging Materials (LPM) has announced its partnership with Tosca, a global leader in reusable plastic packaging and pooling solutions for the supply chain. The partnership means Avery Dennison LPM is aiming to switch a substantial portion of its product distribution across the continent to plastic pallets with a goal to save over 800 tons of CO2 emissions1 from its European supply chain annually.
1Data provided by Tosca based on an industry average for materials, manufacturing processes, and end-of-life impacts
Plastic pallets have many advantages, according to Avery Dennison. Since they are more durable than their wooden counterparts, they can be reused more often and are less prone to breakages which can help reduce the risk of damage and waste in the supply chain. Tosca estimates that its plastic pallets can be used over 100 times and, at the end of life, are recycled.
The collaboration with Tosca will cover the distribution of materials from Avery Dennison factories and distribution centers across the EU and the UK, Norway, Switzerland, and Turkey. Deployments will gradually phase in over the course of the next year. The agreement allows the company’s network of partners to also join the pooling program under favorable terms to cover the onward freight of finished materials to brands and other end users.
Tosca operates a pooling model and delivers clean empty pallets from its service centers located across Europe to Avery Dennison sites. The service is fully managed, with pallets inspected and washed after every rotation by Tosca. At the end of every year, Avery Dennison and its customers participating in the pooling program will receive a CO2 emissions reduction certificate. Tosca predicts that Avery Dennison alone could save 819 tons of CO2 emissions annually by switching all its Euro-sized wooden pallets (1200x800mm) to Tosca.
Trialed in Ireland for almost one year
The pooling program has been trialed for almost 1 year for shipments from Avery Dennison distribution center in Dublin to customers in Ireland.
“The pooling program has been a massive success in Ireland and is helping us to reduce our carbon footprint and eliminate waste within the supply chain,” said Violeta Gómez, Central Packaging Leader at Avery Dennison. “Customers appreciate the fact that plastic pallets offer standard quality: they are cleaner (dust-free) and with less risk of damaging their products.”
“Avery Dennison’s and Tosca’s plastic pallet pooling vision doesn’t stop after the pallets arrive to the customer,” Gómez continued. We encourage customers to take the chance to extend the pooling program further down the supply chain to end-users and help grow the ecosystem further.”
“Tosca provides solutions that enable companies across the world to eliminate wasted materials, miles, space and labor to make the entire supply chain more sustainable,” stated Felix Van Ouytsel, Business Development Manager at Tosca. “As the largest pooler of plastic pallets in Europe, we deliver a combination of reusable products, a flexible global service network and a committed partnership which will benefit Avery Dennison and its customers. We look forward to this partnership and are very happy to welcome Avery Dennison to the Tosca family.”
“This is an exciting development for Tosca in the non-food industry and one we are confident will be a huge success,” added Eric Frank, CEO of Tosca. “We look forward to collaborating with Avery Dennison and their partner network in the years ahead and seeing how much CO2 emission reductions can be achieved together.”