Packaging Revolution Interview: How ORBIS Approaches B2B Social Media

Does B2B social media make sense for reusable packaging providers? In the case of ORBIS Corporation, Juli Anne Patty finds that it certainly does, as recorded in the interview below. Why does ORBIS consider social media an important strategy for reaching its audiences? Social media gives ORBIS a voice with our customers and potential … [Read more...]

B2B Social Media for Reusable Packaging

This is the second installment of our series on B2B social media for reusable packaging. To read the first installment, click here. B2B social media marketing for the business world might be on the rise as a whole, but when you drill down to a specific industry, the question becomes, Is it a good investment yet? Social media offers a low-cost … [Read more...]

B2B Social Media Marketing – Does It Make Sense for Providers of Reusable Packaging and Pallets?

Effective marketing has many parts: well-crafted messaging, audience targeting, and, of course, getting your message in front of those audiences, just to name a few. If you’re marketing to consumers, social media marketing offers a new way to reach your key audiences in their favorite online “homes.” Social media ROI for consumer marketing can be a … [Read more...]

APR Launches Container Rental Program to Augment Reusable Packaging Repair Services

Necessity is the mother of invention. It’s also the mother (or father, in this case) of APR (Allen Plastics Repair). The story begins with 18-year-old Dan Allen. Working on the family onion farm in upstate New York was just one of Dan’s jobs. Dan was born with an entrepreneur’s heart, and he began several business ventures in his youth. Once, he … [Read more...]