- Antony Yousefian will be in charge of the company’s climate strategy and will expedite the creation and execution of ambient IoT-based solutions focused on climate and circular economy.
- These novel ambient IoT solutions provide businesses with immediate insight into their environmental impact, thereby fast-tracking the transformation towards a sustainable supply chain.
SAN DIEGO – Wiliot, an innovative force in the Internet of Things field with an ambient IoT platform capable of empowering trillions of “things” with intelligence, has confirmed the appointment of Antony Yousefian as its VP of Climate & Circularity. Yousefian will guide the company’s climate strategy, and expedite the creation and roll-out of pioneering climate products enabling businesses, for the first time, to monitor in real-time the environmental and carbon impact of their supply chain.
Yousefian boasts a strong background in executive roles within climate technology startups and impact investment funds, contributing to the development of products and investments in companies committed to restoring the earth for future generations through supply chain carbon elimination and biodiversity restoration.
Wiliot’s CEO, Tal Tamir, shared his perspective on the appointment: “The ambient IoT is a transformative technological concept that infuses every single entity in our supply chains with intelligence, unveiling new efficiencies, profits, and revenue sources for global businesses.” He added, “As significant as these financial advantages are, the impact of ambient IoT on climate is equally important. The ambient IoT uniquely aligns profits with planet – and Antony’s induction will expedite a paradigm shift in real-time carbon footprint tracking that will materially impact both corporate profitability and environmental sustainability.”
Wiliot’s IoT platform bridges the gap between the digital and physical realms, employing its cloud platform and IoT Pixels, stamp-sized, penny-costing computing devices that embody a groundbreaking advancement in ambient computing technology – or self-powered computing that harnesses omnipresent radio waves.
The platform not only furnishes real-time data regarding a product’s status and its supply chain journey, but it also harnesses the power of AI within the cloud to convert sensor data into actionable insights. This empowers companies to initiate steps that mitigate their carbon emissions and costs.
Antony Yousefian: “transformational shift in carbon accountability and climate intelligence”
“Wiliot’s technology is set to play a critical role in tackling the unsustainable human consumption of Earth’s natural resources, currently exceeding the planet’s regenerative capacity by around 1.7 times,” affirmed Yousefian. “As an ambient IoT leader, Wiliot has devised groundbreaking battery-free sensing solutions that gather crucial data, yielding real-time and precise understanding of a product’s environmental impact and climate risk. Wiliot symbolizes a transformational shift in carbon accountability and climate intelligence, and I’m honored to join a team ready to make a substantial contribution to mitigating the climate crisis.”
Wiliot’s ambient IoT technology seamlessly integrates sustainability into procurement, production, and distribution processes, aligning with corporate commitments towards achieving net zero and maintaining regulatory compliance.
This is particularly pertinent for sectors like food, where up to 90% of emissions can originate from scope 3 sources. Companies can utilize Wiliot’s ambient IoT technology to evaluate their ecological footprint more effectively and take proactive measures toward a greener future.
“Having been engaged with IoT for several years, I’ve personally witnessed its positive effects on businesses – from waste reduction to enhanced crop yields,” said Yousefian in closing. “However, while conventional IoT battery-powered sensors have been successful in small-scale applications, they faltered when it came to scaling across entire supply chains – which is where the most significant impact can be made. Wiliot, through its affordable battery-free technology, has eliminated this hurdle, facilitating real-time visibility and traceability of each finished good or resource within our supply chains. It is ideally poised to unleash the circular economy potential for businesses and the planet.”
Currently, Wiliot is collaborating with many of the world’s leading companies across consumer packaged goods and grocery; apparel and soft goods; pharmaceuticals; and healthcare, on a myriad of ambient IoT initiatives.