
Amsterdam 2 May 2024 – Cabka N.V., a company specializing in transforming hard-to-recycle plastic waste into innovative Reusable Transport Packaging (RTP), listed at Euronext Amsterdam, has announced that its Supervisory Board will nominate Alexander Masharov (1980) for appointment by the shareholders of Cabka as member of the Management Board and Chief Executive Officer. If appointed, Alexander will succeed Tim Litjens, who announced in March 2024 his intention to step down and leave Cabka by the end of the third quarter of 2024. An Extraordinary General Meeting of Shareholders will be forthcoming to confirm the appointment.
If appointed, Alexander Masharov will join Cabka NV as of 1 August 2024 to allow for a seamless CEO succession. Cabka’s strategic goals remain unchanged, and it is on target to deliver on its commitments.
“I am truly excited to join the Cabka team, where passion for innovation fuels dedication to sustainability,” said Masharov. “Together we will advance our ESG goals and continue our commitment to recycling, creating meaningful value for our employees, customers and shareholders, and a healthier planet for future generations.”
“We are delighted to welcome Alexander Masharov as our new CEO,” stated Niek Hoek, chairman of the Supervisory Board. “Alexander is a dynamic, values-driven business leader who has a diverse background of experiences and expertise in global sales and plastics manufacturing. The Board looks forward to Alexander realizing the full potential of Cabka as a professional and innovative market leader in sustainable RTP, which delivers long-term growth and value for all its stakeholders.”
Short resume of Alexander Masharov
Alexander Masharov is of Israeli nationality and joins Cabka from B&C International, a fully owned subsidiary of Spring Windows Fashion, backed by Clearlake Private Equity, for which he served as CEO. From 2013 to 2023 he held Managing Director roles within the KETER Group, a global FMCG plastics manufacturing company. Before joining Keter, Alexander worked as COO of BytPlast, where he oversaw production, warehousing and operations.
Alexander holds a Master’s degree in Industrial Engineering & Information Systems from the Technion Institute of Technology in Israel. He completed his MBA at the University of Haifa.
About Cabka
Cabka recycles plastics from post-consumer and post-industrial waste into innovative reusable transport packaging (RTP), like pallets, and large container solutions, enhancing logistics chain sustainability. ECO products are mainly construction and road safety products produced exclusively from post-consumer waste.
Cabka is leading the industry in its integrated approach to closing the loop from waste to recycling to manufacturing. Backed by its own innovation center, it has the rare industry knowledge, capability, and capacity to maximize the use of recycled plastics and bring them back into the production loop at attractive returns. Cabka is fully equipped to exploit the full value chain from waste to end products.
Cabka is listed at Euronext Amsterdam under the CABKA ticker, with the international securities identification number NL00150000S7, as of 1 March 2022.
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Rick LeBlanc, EMBA, is the founder and editor of Reusable Packaging News (subscribe to the free newsletter) and editor of Western Pallet Magazine. A supply chain journalist with more than 30 years of experience, he specializes in pallets, reusable packaging, material handling and related operations. Rick is co-author of Pallets: A North American Perspective and Pallets & Progress: A Collected History of Pallets and Palletized Handling 1922–1945. He is also an advisory board member of the Virginia Tech Center for Packaging and Unit Load Design. Read Rick’s full bio.


