A packed program of over twenty-five expert speakers, discussing everything from the latest disruptive digital technologies to a dynamic way to tell if milk is sour, ensures that every delegate at the second AIPIA USA Summit (New Jersey 3-4 June) will take away something to add value to their Brand and business, according to AIPIA.
A recent addition to the event is one of the most powerful names in the snacks sector, Mondelez, which will be challenging Active & Intelligent Packaging companies to come up with solutions for some of the most famous snack brands in the world. Companies will have just a few minutes to pitch their ideas to the snacks giant and convince them why their particular active & intelligent packaging solution will add value to a single brand or group of brands within the Mondelez portfolio.
The level of interest in active & intelligent packaging from brand owners has been rising dramatically recently, as has the number of applications in, for example, consumer engagement, product security, authentication, and provenance. AIPIA accounts for this easily because the facts are becoming clearer:
Consumers want to be more involved with their products and make informed choices about what they buy, how they buy and when they buy – as well as the sustainability of the packaging. It needs a level of consumer interaction and information delivery which only Intelligent Packaging can supply.
Consumers are challenging brand owners to guarantee security, safety, authenticity, freshness and longer life quality. Active and Intelligent solutions can deliver all of these, often from one source, in a way which is cost effective and efficient, while still maintaining brand and pack identity.
And blockchain is quickly becoming the retailers’ favorite means to authenticate product origin and quality, according to AIPIA. It states that brands and their suppliers and logistics partners need to up their game to retain consumer trust. Active & intelligent packaging practitioners offer a range of blockchain options and data capture solutions.
Information is power. active & intelligent packaging is delivering benefits to the consumer it is also enabling brand owners to understand what motivates them to stay a loyal customer. What will keep bringing them back to a particular brand rather than a competitor’s product? How do they keep that happening? What is the best offer or price point? All this can be understood from a simple tap of a smartphone connected product.
Supply chains just keep getting more complex. How do Brands and logistics companies ensure goods arrive intact, on time and in the best condition? Many now seek solutions from the active & intelligent packaging community.
Experts, such as Digimarc, E-ink, PragmatIC, Talkin Things, Thin Film, Pack-Smart, EVRYTHNG, Wiliot and Zappar will discuss real applications as well as the latest Active & Intelligent Packaging developments, research and trends. While Deloitte, VTT and Cambridge Design Partnership will offer insights about the way ahead.
Topics being covered include the tangible benefits of smart labels; bringing connectivity to everyday items; value creation using smart, reusable packaging; packages that talk; and smart packaging for hot consumer experiences.