The 3rd annual Smart Packaging Summit Americas will return to the Greater New York City area this June. Co-produced by the Active & Intelligent Packaging Association (AIPIA) and BXP (Brand Experience: Packaging magazine), the event will continue to build off the successes from the 2018 and 2019 events.
The conference, which was previously branded as the Active & Intelligent Packaging Summit, will again take place at the Westin Jersey City Newport June 1 – 2, 2020 in Jersey City, NJ. It will feature two days of dynamic presentations that provide a complete overview of these disruptive technologies and how brand owners and marketers are already commercializing them for the strongest ROI, as well as exhibits from best-in-class suppliers, plus ample networking opportunities.
The Summit is aimed directly at consumer-facing and retailer brands, as well as developers of packaging solutions to help them explore how the latest Smart Packaging technologies can reinvent and invigorate the entire value chain.
“We are returning to the USA with an even bigger and better event, as the American and related markets are so in need of these technologies,” said Eef de Ferrante, executive director of AIPIA, based in Utrecht, The Netherlands. “Brand owners flocked to the last World Congress in Amsterdam and were hungry to learn how Smart Packaging can give their brands a boost and meet the needs of new consumer priorities, as well as the new retail environment. It will be the same in North America.”
Key topics will include Blockchain, Supply Chain Security and Condition Monitoring, Authentication, Inventory Management, Consumer Engagement, Food Safety/Reducing Waste and Brand Protection. In addition Smart Packaging’s contribution to the sustainability and recycling agenda is going to be huge and brands need to know how it can help them meet their zero waste targets.
“The Summit is the only North American event covering the entire Smart Packaging sector and offers a complete overview of where the market is now and, more importantly, where it is headed,” added de Ferrante.
The 2020 program will include more than 20 expert speakers. A central feature will again be the Packaging Innovation Challenge, in which a major brand owner challenges AIPIA members to offer solutions for a specific objective. Previous Challenges have been hosted by Bayer Consumer Health and Mondelēz International. This is a lively interactive session where company pitches last just 4 minutes!
“We’re thrilled to be partnering with AIPIA again in 2020,” said Gerri Brownstein, BXP’s publisher. “Brand marketers today face more choices and challenges than ever. Understanding the possibilities of these disruptive technologies and their role in this new packaging era can ultimately help brands create more effective and profitable brand experiences. There has never been more changes in packaging dynamics. How brands harness that could be critical to their success.”
Custom sponsorship programs are being developed now. Contact Gerri Brownstein at gerri.brownstein@stmediagroup.