
Good news for users of Microsoft Dynamics 365 Business Central and TrackOnline with Adfocom, a specialist in IT solutions for the logistics sector, announcing that it is developing a standard link between the two.
This link offers users of Business Central an efficient way to seamlessly integrate packaging management into their existing ERP processes. Adfocom and TrackOnline know each other well through their activities in floriculture, which have contributed to the establishment of this collaboration. The development of this link is currently in full swing. As soon as it is ready, Adfocom and TrackOnline will officially announce completion. The aim is to make the link available as an App in the Microsoft Store, providing companies easy access t the solution
TrackOnline offers the flexibility to link to any system via its OpenAPI. With this standard solution, Adfocom specifically meets the needs of companies that use Business Central. By using TrackOnline’s open technology, Adfocom ensures seamless integration that is easy to implement.
Benefits of the connection
- Real-time data exchange: Automatic updates between TrackOnline and Business Central ensure up-to-date and consistent information.
- Prevent double entry: Information only needs to be entered once, saving time and money.
- Fewer errors: Automatic synchronization minimizes human errors in administrative processes.
A strategic choice
“We are seeing a rapidly growing need in the market for a connection with TrackOnline,” says Jeroen Kersten, Sales Manager at Adfocom. “With this standard solution between Business Central and TrackOnline, we offer companies an efficient and future-proof way to gain more control over their packaging management.”
“Our OpenAPI emphasizes our commitment to streamlining logistics processes and offers the versatility to connect to anything. This collaboration will certainly contribute to optimizing packaging processes in the logistics chain,” says Anna Valkenburg, Account and Channel Manager at TrackOnline.
Recent TrackOnline Event in Delft
Trackonline also recently held a customer event in Delft. Jeroen van der Laan, Head of IR&D at Bexter, provided an exclusive insight into the TrackOnline roadmap. The most important upcoming developments include:
🔹 Smart Balance – A control center for packaging management with automated confirmations, balance insights and forecasting.
🔹 AI integration: Eva Lans – Our AI assistant that generates overviews, checks open actions and automates routine tasks such as “Email to Order” and “CMR to Order.”
🔹 TrackOnline Network – A standardized collaboration tool with a dashboard, a handshake model and customer self-service.
About Adfocom
Adfocom, based in Alphen aan den Rijn, is an experienced IT service provider that has been supporting companies with reliable and innovative IT solutions since 1982. The company specializes in IT infrastructures, cloud solutions, and business software such as Microsoft Dynamics 365 Business Central. Adfocom is known for its customer-centric approach and technical expertise, helping customers work more efficiently and achieve their business goals.
About TrackOnline
TrackOnline, developed by Bexter, is a leading SaaS platform for managing reusable packaging. The platform supports companies worldwide in optimizing logistics processes and promoting a circular economy. Thanks to TrackOnline’s open API, integration with various systems, such as ERP, WMS and TMS, is easy.
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Rick LeBlanc, EMBA, is the founder and editor of Reusable Packaging News (subscribe to the free newsletter) and editor of Western Pallet Magazine. A supply chain journalist with more than 30 years of experience, he specializes in pallets, reusable packaging, material handling and related operations. Rick is co-author of Pallets: A North American Perspective and Pallets & Progress: A Collected History of Pallets and Palletized Handling 1922–1945. He is also an advisory board member of the Virginia Tech Center for Packaging and Unit Load Design. Read Rick’s full bio.


