AIPIA Congress 2016: Active & Intelligent Packaging by Design

AIPIA, the Active & Intelligent Packaging Industry Association, has announced dates and central theme for its next World Congress. ‘Active & Intelligent Packaging by Design’ will take place November 14 and 15, 2016, at the Mövenpick Hotel in Amsterdam.

Commenting on the announcement AIPIA President Dick de Koning said, “As we left Utrecht last November we were already thinking hard about the next Congress and the clear message from Brand Owners that they want complete solutions which last and add real value over time to their products. This means not only Active & Intelligent Packaging providers designing the right products but also integrating them into packaging which works and is cost effective. Systems Integrators and Packaging Designers and Manufacturers are an important part of that process. So our next ‘step’ for the Congress was very clear to us.”

“The next Congress will not only discuss the latest developments in Active & Intelligent Packaging products and services but also investigate how these can and are being integrated into successful packaging designs and products which consumers want to use,” he added.

AIPIA managing director Eef de Ferrante said, “Following on from the huge success of AIPIA Congress 2015 we undertook consultations with our advisory board, Brand Owners, as well as suppliers of Active & Intelligent Packaging technology. They all had the same view.

Integrating Active and Intelligent solutions into the packaging is key to its success. It’s already happening, but making it happen better and faster will speed the implementation of Active & Intelligent Packaging, which is the core mission of our Association.”

Mr. de Ferrante also commented on the decision to stay in Holland for the next Congress, “We decided on the short move to Amsterdam because of its reputation as a global hub for creativity and design” Our venue is the Movenpick Hotel, in the heart of the city center. In addition, everyone seemed to like a November date we have stuck with that too. We appreciate this year it is a busy month for packaging events, but we have selected dates which make it easy to attend the Congress and visit other activities, such as Emballage, on the same trip,” he explained.

The new venue has enabled the Association to extend the amount of space available for companies to demonstrate their products and ideas. It will also continue with the successful combination of keynote presentations and a choice of ‘breakout’ lectures on specific themes.

For more information about AIPIA and the AIPIA World Congress 2016 visit or contact Andrew Manly, communications director on