How to package gifts is an important consideration. Photo by Monstera: https://www.pexels.com/photo/cardboard-gift-box-with-postcard-on-table-5957128/The act of gift-giving is important in the business world, and thinking about how you present the goodies you hand out to employees and clients is important if you want to make an impact.
The obvious store-bought gift wrap route is fine and dandy, of course. But to make your corporate gifting truly memorable, try one of the following creative solutions to keep things interesting.
Make it sustainable with brown paper and string
For businesses with an eco-friendly mission statement, packaging gifts using a back-to-basics combination of brown paper and string will make sense.
All of the foils and plastics used in more elaborate gift wrap make it difficult or impossible to recycle, while sticking tape is also an environmental no-no.
Opt for reusable wrapping
Sure, you can theoretically re-use any gift wrap so long as the person who opens the packaging is very careful and doesn’t tear it. But this isn’t something that happens often in reality, so it’s worth going the extra mile by choosing materials which are more durable and thus easier to re-use.
Fabric wrapping is a great example of this. You could use a pre-fabricated item like a scarf to serve this purpose, swaddling the gift in it and tying it all together with a ribbon which is also able to be reused. If your company is all about reusables, it’s even more appealing.
Repurpose outdated maps
Another modern gift-wrapping trend involves looking to the past and picking up maps that have gone out of date and are therefore no longer relevant, which then make ideal packaging for gifts of various sizes.
Of course the thing to remember is that you need to match your choice of packaging to the wider ethos of your organization, and the item being wrapped.
For example, choosing the best corporate gifts under 50 bucks also means considering how the wrapping reflects the contents. Outdated maps might make sense for some brands while feeling a bit too left-field for others.
Print branded wrapping paper
There are plenty of printing service providers out there who will happily knock up gift wrap which is emblazoned with your business logo.
This is a good investment if you’re frequently in need of packaging for corporate gifts, and you also want to double down on the brand-building potential of this entire process.
Get crafty with painted gift wrap
If you’ve got the time and the inclination, you can transform plain paper rolls of gift wrap into something special and unique by using paint.
Add that personal touch by painting the recipient’s name on the packaging, or dream up your own patterns to make each gift stand out and feel significant.
You can speed this process up significantly if you use a stencil, letting you apply the same pattern consistently to lots of gifts in quick succession.
If you don’t want to use paint and a brush, there are paint pens and markers that will do the job as well; check that they don’t soak through the paper to stain the contents.
Add a touch of nature
Last but not least, think about whether it’s worth bringing a natural touch to your corporate gifts by affixing a sprig of pine, a dried herbal stem, or even a pinecone.
These are elements that not only look good, but also are in keeping with the sustainability that’s now at the core of all good gift wrapping efforts.
Let your imagination run wild, and experiment with different options, to find a new way to package gifts for employees or clients.